THE STOCKHOLM ACCORDS Engaging the Global Professional Community in shaping the Future of Public Relations. Toni Muzi Falconi on behalf of the Global Alliance for Public Relations and Communication Management October 21. 2010. THE STARTING POINT …. WE, PROFESSIONALS!.
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THE STOCKHOLM ACCORDSEngaging the Global Professional Community in shaping the Future of Public Relations
Toni Muzi Falconi
on behalf of the
Global Alliance for Public Relations and Communication Management
October 21. 2010
a global 2-year brief to the PR community
to advocate the areas of major value that public relations brings to organizations and society
AWARENESS & REPUTATION
of our profession
societal & organizational value areas
operational value areas
What the scene looks like today from a global perspective
How a communicative organization operates
How PR professionals bring specific value to communicative organizations
WHAT YOUR ASSOCIATION MIGHT NOW WISH TO ADDRESS ?
How may you and your association (if you are a member) decide to adopt and adapt the brief to help shape the future of PR ?
Improve our professional reputation by developing a self-critical mindset and carefully thinking about the consequences of our actions on others, before acting
NOTHING WILL BE …
… AS IT USED TO BE !