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Pulp Nonfiction Paper Choices and Sustainability in the Paper Industry *** Michael Peek VP Sales Northeast. New Leaf Paper Experience. Sustainability is a core business value. Informs all aspects of the business: strategy, product design, marketing, operations, sales, etc.
Paper Choices and Sustainability
in the Paper Industry
VP Sales Northeast
76 countries have lost all of their original forest cover
1/3 of all trees logged are used for paper production
Global paper consumption is expected to double in the next 15 yearsAncient Forests and the Paper Industry
“Where is the supply?”
Billions invested over two centuries.
Economies of scale drive existing system.
Low margin business.
Requires options that are readily available.
Accustomed to a very high level of service, high quality, and low cost.
Our goal is to inspire ~ through our success ~ a fundamental shift toward environmental responsibility in the paper industry.
We supply paper with the greatest environmental benefit while meeting the business needs of our customers.
Processes - Clean chemistry. Chlorine-free mill.
By-Products & Emissions
Cost effective, esthetically competitive.
FSC certification = most reliable indicator of sustainable forestry.
FSC availability is on the rise.
Chlorine Gas (Cl2)
Most damaging, almost entirely discontinued.
Chlorine Compounds (ClO2)
= ECF (Elemental Chlorine Free)
Some ECF systems are better than others.
Chlorine Free (H2O2 H20 + O2)
= PCF (Processed Chlorine Free)
Most environmentally responsible. Included recycled fiber.
= TCF (Totally Chlorine Free)
Same process at PCF, only for virgin pulp.
Agricultural Residue as Fiber Source
Paper mill design is the key
Inputs, processes, by-products & emissions
Environmental commitment from all players
Partnership with shared values
Transparency – build trust.
New Leaf Paper has the best track record in the development of market leading environmental papers.
Harry Potter and the Order of the Phoenix
Congratulations! By using environmentally responsible paper,
Raincoast Books has saved the following resources:
Environmental benefits are calculated based on research done by the Environmental Defense Fund and the other members of the Paper Task Force who studied the environmental impacts of the paper industry. Contact the EDF for a copy of their report and the latest updates on their data. Trees saved calculation based on trees with a 10” diameter. Actual diameter of trees cut for pulp range from 6” up to very large, old growth trees. Home energy use equivalent provided by Pacific Gas and Electric Co., San Francisco. Hazardous Air Pollutants (HAPs), Volatile Organic Compounds (VOCs), and Absorbable Organic Compounds (AOX). Landfill space saved based on American Paper Institute, Inc. publication, Paper Recycling and its Role in Solid Waste Management.
Environmentally friendly paper is competitive.
Most cost within 10% of virgin paper made in North America.
Better value proposition.
Readily available across North America.
Paper decisions today drive mill design tomorrow.
Design a sustainable future.