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Few points to briefly explain the SEO strategies. PowerPoint PPT Presentation

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SEO is a process used to improve ranking of a website. The following points briefly explain the SEO strategies like keyword research, content building and competitor research. One good optimization strategy is content building.

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Few points to briefly explain the SEO strategies.

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Search Engine Optimization (SEO) is a process used to improve the ranking of a website or web page in search results. The higher the ranking of the webpage, the higher the chances are that the site or content will get more visibility as compared to lower ranked web pages. The following points briefly explain more about SEO strategies.


Keywords are a set of specific words or phrases that are used to optimize the content of a webpage. Generally the keywords selected are the most searched by internet users. When a search engine crawls a website it will recognize which words are most relevant to the content. Good keywords research & implementation ensure that websites ranks for relevant search queries.


This is an important part of any optimization strategy. Good quality content will not only make a website rank higher but also attract a lot of traffic to return to the website. Well-written and useful

content has a better chance of showing up in search engine results.


A detailed analysis is done to identify the biggest competitors of the website. This helps to recognize the site’s potential position with respect to competitors. A higher emphasis may be given to better content creation once gaps in a competitor’s strategy are identified.

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