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the Styrian S-Bahn project - more public transport for the region DI Werner Reiterlehner Fachabteilung 18A, Austrian Province of Styria Province of Styria second largest province of Austria inhabitants: 1.2 Mio. area: 16,400 km² Graz, second largest city of Austria inhabitants: 250,000

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the Styrian S-Bahn project -

more public transport for the region

DI Werner ReiterlehnerFachabteilung 18A, Austrian Province of Styria


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Province of Styria

  • second largest province of Austria

  • inhabitants: 1.2 Mio.

  • area: 16,400 km²

  • Graz, second largest city of Austria

  • inhabitants: 250,000

  • conurbation Graz: 350,000 trips across the city-borders, of which 50,000 by bus/train share of Public Transport ~14.5%

  • S-Bahn Steiermark is one of the most important climate-protection projects


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History

  • end of the 80s: Smog

  • plans for urban-suburban railway (Stadtregionalbahn)

  • decision pro S-Bahn

  • project Steirertakt (basic regular interval timetable)

  • first orders 1998

  • further development and planning until 2007

  • implementation of the new timetable 2008:start of S-Bahn Steiermark



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S-Bahn Steiermark

S-Bahn performance record:

~100 additional train-connections on working days

finance: MÖST-means(EUR 10 Mio / year)

core group, working group

increase of passengersOct. 2007/Oct. 2009: +18%

eco-balance

evaluation (VCÖ)

awards



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What‘s already been done…

  • S-Bahn „warm-up“ activities:

  • new: regular 60 minutes intervals on all routes(exception: Ostbahn)

  • new: „rendezvous“-interchange nodes on the hour, (thus S-Bahn becomes the 3rd urban public transport mode in Graz)

  • new: in the afternoon 30-minutes intervals for out-of-town services

  • new: on S-1 and S-515-minutes intervals into town

  • new: evening service


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Success of the S-Bahn

  • in total: +4,900 passengers/day

  • in total: +18% (now: 31,800 passengers/day)

  • S-5: most used S-Bahn-route(7,400 passengers/day)

  • S-5 : route with the highest absolute increase (+1,350 passengers/day)

  • S-51 Radkersburger Bahn: route with the highest relative increase (+90% or +290 passengers)


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How to proceed

  • timetable 2011

    • Ostbahn becomes S-3

    • Weizer Bahn S-31

    • Koralmbahn becomes S-6

    • 60-min. interval Sundays/holidays

  • expansion-stage priority 1

    • continuous 30-min. interval

    • demand-oriented further development of the 15-min. intervals during peak-hours around the city of Graz


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Forthcoming activities in Graz

  • Infrastructure

  • - regional public transport hub - central station of Graz

  • - interchange points at the periphery of Graz

  • Service

  • - tramlines to the north-west and south-west

  • - 4-min. interval on the route central station – inner city


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Organisation and Infrastructure

  • Co-operation of

  • Traction-unit co-finance

    - EUR 35Mio

  • Infrastructure

    - railway-line (turnout Ostbahn)

    - stations(Don Bosco, Graz central-station)


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Marketing Approach

  • Aim:

    • attract new passengers

    • winning over existing customers for long-term patronage

  • communicate- advantages of the product (timetable and costs)- emotions- personal benefit

     through creative, and for public transport unusual actions


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Marketing and Passengerinformation

Performance record

S-Bahn on tour, S-Bahn and leisure activities

S-Bahn-branding, S-Bahn-Modell

S-Bahn goes to companies

S-Bahn in traffic message channel


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Marketing and Passengerinformation

Activities 2010

Basic informationtimetable-brochure,timetable-cards, information-booth, commuters‘ get-together

S-Bahn aspartnerart-projects, LaSTRADA

Construction-siteeventsforthe S-Bahn-extensions

S-Bahn-Roadshow

Social Networks (Facebook,…)

regularcustomers‘ care

Guerilla-Marketing

youthproject Zivilcourage


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The Vision?

Thank you for your attention!


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