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Byteing Back: Turning your Web Site into a Team Player Agenda Intro & Overview: Purposes Terms & acronyms Setting Goals What’s in it for ME? 15 minutes The Basics: Why websites matter Location & support Define yourself Generating traffic Search engines Online exposure

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Byteing back l.jpg

Byteing Back:

Turning your Web Site

into a Team Player


Agenda l.jpg
Agenda

  • Intro & Overview:

    • Purposes

    • Terms & acronyms

    • Setting Goals

    • What’s in it for ME?

      15 minutes

  • The Basics:

    • Why websites matter

    • Location & support

    • Define yourself

    • Generating traffic

      • Search engines

      • Online exposure

      • Print exposure

        30 minutes

  • Advanced Topics:

    • Potential applications

    • Software & tools

    • Required hardware

      • 15 minutes

  • Budgeting Tips and Outsourcing

    10 minutes

  • Summary & Resources

    8 minutes

  • Questions & Comments

    • 12 minutes

  • BYTEING BACK!


    Introduction l.jpg
    Introduction

    • At minimum, a good website will:

      • Convey professionalism

      • Improve communication

      • Increase efficiency

    • A bad website will:

      • Make a terrible first impression

      • Cast doubt on your integrity and professionalism

      • Chase away prospective members, resulting in lost revenue

    BYTEING BACK!


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    Terms &Acronyms

    • Tech-speak used in this presentation:

      • URL – A “friendly” address, the name under which users can find you on the web

      • HTML – HyperText Markup Language, the primary language of the WWW

      • PDF – Portable Document Format, used to exactly reproduce printed materials for digital distribution

      • Gif and JPEG – Web-ready image formats

      • XML – eXtensible Markup Language

      • Netiquette – Accepted, polite forms of behavior when using the ‘net

      • Spambot – A program that trawls the Internet in search of email addresses

      • Google – A popular tool for finding information on the web, the Google name is now synonymous with “Search”

    BYTEING BACK!


    Overview l.jpg

    STUDENTS

    ALUMNI

    ADMIN

    PARENTS

    ADVISORS

    RESEARCHERS

    PHILAN-THROPISTS

    PUBLIC

    EMPLOYERS

    Overview

    Set goals!

    Your website should:

    • Make a professional impression

    • Reduce staff time on repetitivetasks & unnecessary calls

    • Address ongoing challenges

    • Save money, save time

    • Address varied audiences

    • Expand on current capabilities

    BYTEING BACK!


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    What’s in itfor ME?

    • This brainstorming activity willgenerate ideas for utilizing web resources to address:

      • Member recruitment

      • Adviser recruitment & retention

      • Officer/admin training

      • Chapter effectiveness & management

      • Institutional support

      • Public relations

      • Finance

      • Membership acceptance

      • Membership retention

    BYTEING BACK!


    The basics websites matter l.jpg
    The Basics:Websites Matter!

    • First Impressions

      • Professionalism: Image counts as much on the web as it does in person and on paper

      • Credibility: Help parents to differentiate between legitimate ACHS organizations and the non-certifiable profiteers

    • Money Well Spent

      • Spend to save: Money spent on an attractive, useful, and effective website can be spent incrementally and recouped gradually in savings on staff time, supplies, lost prospects, etc.

    BYTEING BACK!


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    The Basics:Location & Support

    • Use your own URL

      • Adds professional legitimacy, builds “brand”

      • Differentiates between national & chapter sites

      • It’s CHEAP!

    • Use reliable server & hosting space

      • Good commercial sites start around $30/month

      • Your school’s tech person may be able to assist you in having your domain name redirected to the University’s server space at no charge

    BYTEING BACK!


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    The Basics:Define Yourself

    • Usability & usability testing

    • Basics of good layout and design

    • Items you MUST include in your website to be considered credible

      • Nat’l Officers, Headquarters Staff

      • Nat’l Office mailing, telephone, fax, e-mail

      • Criteria for membership

      • Benefits of membership

      • Membership fee

      • Bylaws

      • Chapter charter policies and procedures

    • Buckets! Exercise (if time)

    BYTEING BACK!


    Buckets l.jpg
    Buckets!

    • Potential bucket labels:

      About Us Membership Info

      Chapter Info Resources

      Services News

    • Potential subcategories:

      Merchandise Chapter list

      Renewals Contact Us

      Announcements Why join us?

      Bylaws Meetings

      Reports Activities

      Newsletter Handbook

      Forms Discussion Group

      Contact Info Benefits

      Member Criteria Awards

      Donations …etcetera

    BYTEING BACK!


    The basics generate traffic l.jpg
    The Basics:Generate Traffic

    • The easiest, least expensive way to increase website visibility is to ensure that your web address features prominently on everything you distribute. It should be printed on your:

      Stationary Business cards

      Brochures Periodicals, handbooks, etc.

      Memo pads ... even membership certificates!

    • Other ways to generate website traffic involve:

      Search Engines

      Online exposure

      Advertising

    BYTEING BACK!


    Advanced topics the potential l.jpg
    Advanced Topics:The Potential

    • Online Fundraising

    • ePublishing & Newsletters

    • Online Mentoring

    • Interactivity/Creating Community

    • Online Surveys and feedback forms

    • Job Target

    • eCommerce: Shopping carts & credit cards

    BYTEING BACK!


    Advanced topics tools goodies l.jpg
    Advanced Topics:Tools & Goodies

    • Software: HTML and Beyond

    • Administration & maintenance

    • Databases and forms

    • Group communication tools:

      • Email lists

      • Listservs

      • Discussion groups

      • Usenet

      • ‘blogs

      • Instant Messaging (IM)

    • Security

    BYTEING BACK!


    Budgeting tips and outsourcing l.jpg
    Budgeting Tipsand Outsourcing

    • In-house developmentvs. Outsourcing

      • DIY-ers

      • Interns, beginners, & trade agreements

      • Outsourcing, professional assistance, and RFPs (Requests For Proposals)

    BYTEING BACK!


    Summary l.jpg
    Summary

    • Bottom Line:

      • You should have a website

      • It should present a professional image

      • Your web info should be as easy to find as your street address and phone number

      • Set goals:

        • Know what you want the site to accomplish

        • Prioritize immediate and future technology needs

        • Your site should evolve and grow over time - plan your direction to maximize benefits

      • Investing in appropriate technologies and tools will allow you to provide more services and more value to your members while you save money & time

    BYTEING BACK!


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    Resources

    • Additional technology information training, geared specifically to non-profit organizations, is available from http://www.nten.org

    • N-TEN also has a 3 day conference coming up that explores these issues in depth

    • Links to additional resources have been compiled at www.id2net.com, and have been included on our complimentary mini-CDs

    BYTEING BACK!


    Slide17 l.jpg
    Q&A

    • Live questions will be taken now

    • Feel free to approach me if you have questions after the session

    • Questions you think of later can be directed to id2net.com/contact.html

    BYTEING BACK!


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