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2810Recreational Travel Tourism - PowerPoint PPT Presentation


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Recreational Travel & Tourism Subsets of Leisure Recreation & tourism Tourism isn’t always leisure Comparing leisure/ rec/ tourism 1)local recreation 2)non-local rec 3)business & personal travel Tourism “recreation away from home” “both an industry & dimension of leisure”

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Presentation Transcript
subsets of leisure
Subsets of Leisure
  • Recreation & tourism
  • Tourism isn’t always leisure
comparing leisure rec tourism
Comparing leisure/ rec/ tourism
  • 1)local recreation
  • 2)non-local rec
  • 3)business & personal travel
tourism
Tourism
  • “recreation away from home”
  • “both an industry & dimension of leisure”
  • “the practice of people traveling outside their home communities for rest, rec, sightseeing or business (AB tourism)
slide5

“the sum of the phenomena & relationships arising from the interaction of tourists, business suppliers, host govts, & host communities in the process of attracting & hosting these tourists & other visitors”

tourist
Tourist
  • “an individual who is engaged in travel away from his/her home community for leisure purposes”
  • “…at least one night in a collective or private accommodation in the place visited (WTO, 1991)
international tourism stats
International Tourism Stats
  • 600 million tourists - another country
  • 10% world employment
  • Gross financial output – $3.6 trillion
rec tourism compared
Rec & Tourism Compared
  • 1)both studied thru multidisciplinary method
slide10

Sociology Economics Psychology

  • Anthropology Political Science
  • Geography Ecology Agriculture
  • Parks & Rec Urban & Regional Planning
  • Marketing Law Business
  • Transportation Hotel & Restaurant
  • Education
slide11

2)common psychological mechanisms

  • Constraints: fear, anxiety
  • Benefits: escape from mundane, self-exploration, relaxation, kinship relations, novelty, etc
slide13

4)commonalities in form & function

  • Involve:
  • A)free-time activities – intrinsic awards
  • B)specialized leadership & facilities
  • C)broaden understanding, enhance self-awareness
slide14

D)philosophical & practical compatibility

  • E)use similar means & activities when satisfying leisure needs
  • Eg provide rec facilities, distribute info, offer leadership
slide15

5)perceived barriers to participation

  • Constraints
  • 6)influence of environment
  • Eg weather, cleanliness, crowding
differences
Differences
  • 1)market definitions
  • Tourism: spatial considerations
  • Recreation: social characteristics
slide17

2)indicators of performance evaluation

  • Tourism success: economic activity
  • Recreation success: social contribution
slide18

3)industry leadership

  • Tourism: commercial sector
  • Recreation: public sector
slide20

Shapes host culture

  • Relations btwn strangers
slide21

Search for the authentic

  • Search for meaning
types of tourism
Types of Tourism
  • 1)ethnic tourism
  • Experience culture of other people or participating in cultural or religious events significant to the traveler
slide23

2)cultural tourism

  • Experience/ witness a vanishing or sheltered lifestyle
  • 3)historical tourism
  • Appreciate & find glory in the past
slide24

4)ecotourism, green tourism, alternative tourism

  • Appreciating & heightening sensitivity to people-land-nature relationships
slide25

Assumes changes brought by tourism will be less harmful & the tourist experience more meaningful if mass tourism avoided

slide26

5)business tourism

  • Job related activities
  • 6)recreational tourism
  • Desire to participate in rec activities
tourism in canada
Tourism in Canada
  • Recovering industry
  • Ontario generates most tourist revenue, also Quebec & BC (70%)
  • 50% of jobs are seasonal or part time
tourist origins
Tourist Origins
  • Most international tourists from ?
slide30

Largest overseas markets

  • UK, Japan, France
time of year
Time of Year
  • Popular 1st: July, Aug, Sept
  • 2nd: April, May, June
destinations
Destinations
  • International: Mexico, UK, France, Cuba
  • US: NY, Florida, Washington
urban destinations
Urban Destinations
  • Toronto, Vancouver, Montreal
  • Niagara Falls
tourist activities
Tourist activities
  • Domestic: visiting friends/relatives
  • International: shopping
  • Purpose of trip accuracy?
canadian tourism commission
Canadian Tourism Commission
  • Industry Canada
  • Fed govt established corporation – 1995
  • Marketing agency
  • Research
slide36

Canadian Tourism Act (2000)

  • 1)sustain profitable tourism industry
  • 2)market Canada
slide37

3)relationship btwn private sector & govt

  • 4)provide info to private sector & govt
tourism in ab
Tourism in AB
  • UNESCO World Heritage Sites
  • 5 in AB; 13 in Canada
  • Travel Alberta
  • $24 M
  • 2005 goal: $6 billion revenue
  • 3rd largest industry in AB
slide39

Of the $5.13 billion

  • 48% from AB
  • 24% from other provs
  • 28% international
slide40

Tourism supports 103 000 jobs in AB

  • 45% directly
  • 55% indirectly
  • Southwestern AB attractions
chinook country tourist assoc
Chinook Country Tourist Assoc.
  • Lethbridge attractions
  • 2000 stats:
    • 30% from region
    • 26% AB
    • 18% rest of Canada
    • 21% US
    • 5% international
slide53

2 focus areas:

  • Hub & Spoke tours
  • Rubber tire traffic
slide54

Promotion:

  • Trade shows:
    • Target consumers
    • Regional
    • Longhaul
    • Travel trade shows

Canada West Marketplan

future of tourism in chinook region
Future of Tourism in Chinook Region
  • 1)drawing on diversity of area
  • 2)new markets
  • 3)keep tourists longer & spending more
tourism rec service provider
Tourism & Rec Service Provider
  • 1)enhance attractiveness of the destination
  • Are tourists unjustly advantaged
slide57

2)create new opportunities for local pop

  • 3)protective role – physical environ
negative impact
Negative impact
  • Price rises
  • Change in local attitude & behavior
  • Pressure on people
  • Loss of resources
  • Prostitution of local culture
  • Reduction of aesthetics
  • Lack of control
  • Vandalism, pollution
  • Low paid seasonal employment
modern vacation behavior
Modern Vacation Behavior
  • Baby Boomers – new model
  • 1990’s business/ pleasure mix
  • Trends:
    • Duration decreasing
    • Frequency increasing
    • Impulse travel increasing
developing canadian tourism
Developing Canadian Tourism
  • 4 S’s
  • National parks, adventure travel, wildlife
  • Challenge
snowbirds
Snowbirds
  • Most pop destinations:
    • Florida (56%)
    • Arizona (17%)
    • California (15%)
    • Hawaii (12%)

Impact:

tourism canada s international image
Tourism & Canada’s International Image
  • Greater local acceptance
  • Tolerance, peaceful intentions, fairness
  • Canada: safe, beautiful, vibrant & interesting
  • Old image: “moose, mtns, Mounties”
tourism post 9 11
Tourism Post 9/11
  • Less long term planning
  • Hotel/motel occupancy down
  • Airlines – job losses & bankruptcy
  • Lasting effects?
slide64
SARS
  • 2003
  • Toronto
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