Recreational travel tourism
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Recreational Travel & Tourism Subsets of Leisure Recreation & tourism Tourism isn’t always leisure Comparing leisure/ rec/ tourism 1)local recreation 2)non-local rec 3)business & personal travel Tourism “recreation away from home” “both an industry & dimension of leisure”

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Subsets of leisure l.jpg
Subsets of Leisure

  • Recreation & tourism

  • Tourism isn’t always leisure


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Comparing leisure/ rec/ tourism

  • 1)local recreation

  • 2)non-local rec

  • 3)business & personal travel


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Tourism

  • “recreation away from home”

  • “both an industry & dimension of leisure”

  • “the practice of people traveling outside their home communities for rest, rec, sightseeing or business (AB tourism)


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Tourist place from which one traveled”

  • “an individual who is engaged in travel away from his/her home community for leisure purposes”

  • “…at least one night in a collective or private accommodation in the place visited (WTO, 1991)


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International Tourism Stats place from which one traveled”

  • 600 million tourists - another country

  • 10% world employment

  • Gross financial output – $3.6 trillion


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Rec & Tourism Compared place from which one traveled”

  • 1)both studied thru multidisciplinary method


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  • Sociology Economics Psychology place from which one traveled”

  • Anthropology Political Science

  • Geography Ecology Agriculture

  • Parks & Rec Urban & Regional Planning

  • Marketing Law Business

  • Transportation Hotel & Restaurant

  • Education


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  • 2)common psychological mechanisms place from which one traveled”

  • Constraints: fear, anxiety

  • Benefits: escape from mundane, self-exploration, relaxation, kinship relations, novelty, etc


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  • 4)commonalities in form & function place from which one traveled”

  • Involve:

  • A)free-time activities – intrinsic awards

  • B)specialized leadership & facilities

  • C)broaden understanding, enhance self-awareness


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Differences place from which one traveled”

  • 1)market definitions

  • Tourism: spatial considerations

  • Recreation: social characteristics


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  • 3)industry leadership place from which one traveled”

  • Tourism: commercial sector

  • Recreation: public sector


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Why do people travel & its effects place from which one traveled”

  • Novelty

  • Play/ fun


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Types of Tourism place from which one traveled”

  • 1)ethnic tourism

  • Experience culture of other people or participating in cultural or religious events significant to the traveler


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  • 2)cultural tourism place from which one traveled”

  • Experience/ witness a vanishing or sheltered lifestyle

  • 3)historical tourism

  • Appreciate & find glory in the past


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  • 5)business tourism the tourist experience more meaningful if mass tourism avoided

  • Job related activities

  • 6)recreational tourism

  • Desire to participate in rec activities


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Tourism in Canada the tourist experience more meaningful if mass tourism avoided

  • Recovering industry

  • Ontario generates most tourist revenue, also Quebec & BC (70%)

  • 50% of jobs are seasonal or part time


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Tourist Origins the tourist experience more meaningful if mass tourism avoided

  • Most international tourists from ?


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Time of Year the tourist experience more meaningful if mass tourism avoided

  • Popular 1st: July, Aug, Sept

  • 2nd: April, May, June


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Destinations the tourist experience more meaningful if mass tourism avoided

  • International: Mexico, UK, France, Cuba

  • US: NY, Florida, Washington


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Urban Destinations the tourist experience more meaningful if mass tourism avoided

  • Toronto, Vancouver, Montreal

  • Niagara Falls


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Tourist activities the tourist experience more meaningful if mass tourism avoided

  • Domestic: visiting friends/relatives

  • International: shopping

  • Purpose of trip accuracy?


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Canadian Tourism Commission the tourist experience more meaningful if mass tourism avoided

  • Industry Canada

  • Fed govt established corporation – 1995

  • Marketing agency

  • Research


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  • Canadian Tourism Act (2000) the tourist experience more meaningful if mass tourism avoided

  • 1)sustain profitable tourism industry

  • 2)market Canada


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Tourism in AB the tourist experience more meaningful if mass tourism avoided

  • UNESCO World Heritage Sites

  • 5 in AB; 13 in Canada

  • Travel Alberta

  • $24 M

  • 2005 goal: $6 billion revenue

  • 3rd largest industry in AB


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  • Of the $5.13 billion the tourist experience more meaningful if mass tourism avoided

  • 48% from AB

  • 24% from other provs

  • 28% international


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New Official Grass Emblem for Alberta the tourist experience more meaningful if mass tourism avoided


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Provincial Flower the tourist experience more meaningful if mass tourism avoided- Wild Rose


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Provincial Coat of Arms the tourist experience more meaningful if mass tourism avoided & Provincial Flag


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Motto: FORTIS ET LIBER the tourist experience more meaningful if mass tourism avoided (Strong and Free)


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Alberta Tartan the tourist experience more meaningful if mass tourism avoided


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Provincial Bird the tourist experience more meaningful if mass tourism avoided - Great Horned Owl


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Provincial Mammal the tourist experience more meaningful if mass tourism avoided - Rocky Mountain Big Horned Sheep


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Provincial Fish the tourist experience more meaningful if mass tourism avoided - Bull Trout


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Provincial Tree the tourist experience more meaningful if mass tourism avoided - Lodgepole Pine


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Provincial Stone the tourist experience more meaningful if mass tourism avoided - Petrified Wood


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Provincial the tourist experience more meaningful if mass tourism avoidedColours - Blue and Gold


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Chinook Country Tourist Assoc. the tourist experience more meaningful if mass tourism avoided

  • Lethbridge attractions

  • 2000 stats:

    • 30% from region

    • 26% AB

    • 18% rest of Canada

    • 21% US

    • 5% international


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  • 2 focus areas: the tourist experience more meaningful if mass tourism avoided

  • Hub & Spoke tours

  • Rubber tire traffic


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  • Promotion: the tourist experience more meaningful if mass tourism avoided

  • Trade shows:

    • Target consumers

    • Regional

    • Longhaul

    • Travel trade shows

      Canada West Marketplan


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Future of Tourism in Chinook Region the tourist experience more meaningful if mass tourism avoided

  • 1)drawing on diversity of area

  • 2)new markets

  • 3)keep tourists longer & spending more


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Tourism & Rec Service Provider the tourist experience more meaningful if mass tourism avoided

  • 1)enhance attractiveness of the destination

  • Are tourists unjustly advantaged


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Negative impact the tourist experience more meaningful if mass tourism avoided

  • Price rises

  • Change in local attitude & behavior

  • Pressure on people

  • Loss of resources

  • Prostitution of local culture

  • Reduction of aesthetics

  • Lack of control

  • Vandalism, pollution

  • Low paid seasonal employment


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Modern Vacation Behavior the tourist experience more meaningful if mass tourism avoided

  • Baby Boomers – new model

  • 1990’s business/ pleasure mix

  • Trends:

    • Duration decreasing

    • Frequency increasing

    • Impulse travel increasing


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Developing Canadian Tourism the tourist experience more meaningful if mass tourism avoided

  • 4 S’s

  • National parks, adventure travel, wildlife

  • Challenge


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Snowbirds the tourist experience more meaningful if mass tourism avoided

  • Most pop destinations:

    • Florida (56%)

    • Arizona (17%)

    • California (15%)

    • Hawaii (12%)

      Impact:


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Tourism & Canada’s International Image the tourist experience more meaningful if mass tourism avoided

  • Greater local acceptance

  • Tolerance, peaceful intentions, fairness

  • Canada: safe, beautiful, vibrant & interesting

  • Old image: “moose, mtns, Mounties”


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Tourism Post 9/11 the tourist experience more meaningful if mass tourism avoided

  • Less long term planning

  • Hotel/motel occupancy down

  • Airlines – job losses & bankruptcy

  • Lasting effects?


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SARS the tourist experience more meaningful if mass tourism avoided

  • 2003

  • Toronto


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Ice Hotel - Quebec the tourist experience more meaningful if mass tourism avoided


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