Guidelines to make best eCommerce website

1. Guidelines to make best eCommerce website May012018 As more and more companies are joining the Internet platform to sell their product, they must focus on their websites to make it both attractive as well as engaging. Here we are going to give you some guidelines for building best eCommerce website, which if you follow, will improve the user experience of your customers when they visit your website resulting in better conversion. While implementing these points you must understand that the requirements of building a good and interesting website keep changing and you must engage the services of an eCommerce expert in this field to nail the idea correctly. Get a good domain name for your website

2. When you are building a website to launch your eCommerce business make sure to get a good domain name for your website. A custom domain will give your website better brand recognition and will also be helpful in your SEO strategies. Choose the platform If you want to target those audiences who use laptops or desktops to browse the internet, then it makes sense to develop the website. However, if you want to connect with the mobile audiences, then you should choose between the Android or iOS platform (Mostly used platforms). However, we will suggest that while the initial investment would be on the higher side, it makes sense to pay extra and ask the mobile app developer to design the app targeting all the three popular platforms; Windows, Android and iOS. Make your website conducive for buying products If you have an attractive looking website with great graphic designs but if it is not geared for selling products then it will fail in its attempt to get more customers. By gearing to sell product means, the website is not properly designed so that the products could be displayed in a better fashion and the buy button is not placed in a prominent position. When you are designing the website make it a point to instruct the website designer that the design should be such that it is easy for the customer to look for any object of his choice and it must be mobile responsive. If the company is selling several products, then put the products into different categories and sections. Additionally, you should also regularly provide discounts and special offers to attract more customers to the website. You can also provide free shipping and installation (in case of electronics items) to get their attention faster. You should have a clear logo of your company The logo of a company is a reassuring presence for the buyers that tells them that the website is genuine and they will get the best deal here. Business runs on perception and the eCommerce website that you want to promote will get a great push if you are able to convince the visitor about the quality and commitment of your company. And in this effort, the logo of a company plays a great help in improving the brand recognition of your company.

3. Provide your customer latest news and deals To improve the brand image of your eCommerce company in the eyes of your customer, you should always try to provide them with the latest offerings. It is important that you should share with them the news of an upcoming product; it’s likely price and features. This will make your customer becoming interested in that product and you will get a customer by just posting the news of upcoming gadget news on your website. For doing this, you will need to instruct an eCommerce development company to allocate space for this section in your website. Set your branded products on the first page itself If you are planning to create an online store selling several products, then always put the branded products on the first page itself. Most first-time customers are not so sure about what kind of product they should buy. For such buyers when you put the branded products upfront, then they find it easy to make a decision in selecting a product of their choice from the known brands.

4. Put the shopping cart, login and search feature Make sure that the eCommerce website developer you have hired to build your website puts the login, search and cart features. These are the essential elements in any successful eCommerce website and your eCommerce website should have them. A login box will help you to get the email and other information about your customers and also aid you to analyze their buying patterns. The shopping cart will help your customer to put and track multiple products in their cart. The search box will assist them to quickly go to that portion of the website where the product they are looking for is displayed. Clear and prominent looking payment icons When your clients have selected their products, then the next stage is to pay for them. Here you have to be extra careful and ask the website development company to provide all the popular mode of payments that most eCommerce stores have like credit/debit cards, gift vouchers, cash on delivery, online banking, PayPal and others. Always keep the payment option safe with integrated SSL for secure payment handling. You can add firewalls and OTP options to ensure that hackers do not get protected information of your customers.

5. Use social media platforms Research in purchase pattern of different buyers have shown that many of them have visited different eCommerce websites by clicking on the links provided on the social media platforms. It is important that you first try to find out those social media platforms where your targeted audiences go and then put the link to your website on those social media platforms. Want to start with an ecommerce website for your business? Talk To Us Use Google analytics to improve your SEO strategy You should also make full use of the Google Analytic tool to find out which features of your websites are accessed by the buyers the most. This will give you the chance to look at those features which are not used optimally and try to make some changes in them so that the viewers should also make use of them. This will improve your SEO strategy thereby improving the ranking of your website. Do You Like This Article? Get It In Your Inbox Daily. Name Email * Subscribe 25 Ravi Makhija A writer, an Entrepreneur. Curious about the internet of everything. Interested in the cutting edge landscape of mobile apps and SAAS products. Blogs for Guru Technolabs - A Mobile App Development Company. Popular Blogs