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The Inaugural X 2 O Games Sponsored by April 1 st – 4 th , 2004 Hawaii Surfing Long Board Short Board Kite Surfing Big Air Freestyle Water-Skiing Kneeboarding Tricks/Jumps Slalom Wakeboarding EXTREME Water Sports The X 2 O Games

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The inaugural x 2 o games l.jpg
The Inaugural X2O Games

Sponsored by

April 1st– 4th, 2004

Hawaii


Extreme water sports l.jpg

Surfing

Long Board

Short Board

Kite Surfing

Big Air

Freestyle

Water-Skiing

Kneeboarding

Tricks/Jumps

Slalom

Wakeboarding

EXTREME Water Sports


The x 2 o games l.jpg
TheX2O Games

  • Lack of extreme water sports competitions for men and women

  • Emerging sports need a showcase

  • Can come together to advance the world of extreme water sports

  • Introduce athletes to a new and fun challenge: The X-athlon


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X-athlon

Stage 2: Island/Platform with Wall Climb and Zip-line

Turn Buoy

Stage 3: Swimming (1 mile)

Start

Stage 1: Sea Kayaking (1.5 miles + 0.5 mile)

Finish

What is the X-athlon?


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When

April 1-4, 2004 Thurs- Sun.

Early in season for sports featured

Thursday 5pm kick-off

Friday 10am-10pm Day 1

Saturday 10am-10pm Day 2

Sunday 10am -10pm Day 3

Where

Waves and Calm Areas

Oahu, Hawaii

Diamond Head Beach

Hanauma Bay (Calm)

15 Minutes Apart

What

Concerts

Food

Promotional Displays

Tickets: $18/day

$45 Full Intensity Pass

Timing & Logistics



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Title Sponsor

Why Virgin?

  • Name recognition within our target demographic

  • Availability of “VirginXtras”

  • User-friendly edginess and youthful image



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Sponsor Leveraging

  • Virgin Mobile – Text message results

  • Sierra Mist – The Sierra Mist Tent

  • Hurley Intl. – The Hurley Surfulator

  • Pringles – The Pringles Playground

  • Philips – The Philips Digital Chalet

  • Honda Element – Display Car & Demos



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