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ChooseESC! Creating global awareness on ESC Place and date Name Title, Organisation The consumer demands safety Source: Eurobarometer study , How do you select the safety equipment and is it available? ESC: ASTC, ESP, DSC, DSTC, PSM, VDCS, VSA, VSC, ASTC

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Presentation Transcript
slide1

ChooseESC!

Creating global awareness on ESC

Place and date

Name

Title, Organisation

slide2

The consumer demands safety

Source: Eurobarometer study

,

slide3

How do you select the safety equipment

and is it available?

  • ESC:
  • ASTC, ESP, DSC, DSTC, PSM, VDCS, VSA, VSC, ASTC
  • Other advanced safety features:
  • ABS, ACC, ADC, AFS, ANB, BAS, BSM, CCS, CRD, CWS, DAS, DIS, DVSMS, eCall, FCW, FLIR, GPS, ICC, ICN, ISA, IVSS, LDW, RDS-TMC, RDWS, RSC….
slide4

Lives to be saved with ESC every year

  • US – 10,000
  • Europe – 4,000
  • Japan – 800
  • Australia – 300
  • Canada – 200
  • etc…
  • and millions of injuries and accidents avoided worldwide….
slide5

Installation rate by production 20071

NHTSA 09/2011

FMVSS No 126

slide7

Raising awareness through the ChooseESC! campaign

  • Production of information material and videos
  • Creation of website
  • Cooperation with Euro NCAP and the European Commission
  • Organising ESC demonstration events
  • Branding eSafety technologies
  • Providing information to professionals, press and consumers
  • Launching international campaign activities
slide8

More information:

www.eSafetyAware.eu

www.ChooseESC.eu

Thank you….

ChooseESC! is supported by the European Commission, FIA Foundation, eSafetyAware! and Euro NCAP

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