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ChooseESC! Creating global awareness on ESC Place and date Name Title, Organisation The consumer demands safety Source: Eurobarometer study , How do you select the safety equipment and is it available? ESC: ASTC, ESP, DSC, DSTC, PSM, VDCS, VSA, VSC, ASTC

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ChooseESC!

Creating global awareness on ESC

Place and date

Name

Title, Organisation


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The consumer demands safety

Source: Eurobarometer study

,


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How do you select the safety equipment

and is it available?

  • ESC:

  • ASTC, ESP, DSC, DSTC, PSM, VDCS, VSA, VSC, ASTC

  • Other advanced safety features:

  • ABS, ACC, ADC, AFS, ANB, BAS, BSM, CCS, CRD, CWS, DAS, DIS, DVSMS, eCall, FCW, FLIR, GPS, ICC, ICN, ISA, IVSS, LDW, RDS-TMC, RDWS, RSC….


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Lives to be saved with ESC every year

  • US – 10,000

  • Europe – 4,000

  • Japan – 800

  • Australia – 300

  • Canada – 200

  • etc…

  • and millions of injuries and accidents avoided worldwide….


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Installation rate by production 20071

NHTSA 09/2011

FMVSS No 126



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Raising awareness through the ChooseESC! campaign

  • Production of information material and videos

  • Creation of website

  • Cooperation with Euro NCAP and the European Commission

  • Organising ESC demonstration events

  • Branding eSafety technologies

  • Providing information to professionals, press and consumers

  • Launching international campaign activities


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More information:

www.eSafetyAware.eu

www.ChooseESC.eu

Thank you….

ChooseESC! is supported by the European Commission, FIA Foundation, eSafetyAware! and Euro NCAP


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