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HOW MEDIA CONSUMPTION HAS CHANGED SINCE 2000 News is pervasive, portable, personalized, participatory – and a social experience Lee Rainie Director – Pew Internet Project Newhouse MOB conference – NYC 6.24.10 The internet is the change agent Then and now 2000 46% of adults use internet

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slide1

HOW MEDIA CONSUMPTION HAS CHANGED SINCE 2000News is pervasive, portable, personalized, participatory – and a social experienceLee RainieDirector – Pew Internet ProjectNewhouse MOB conference – NYC6.24.10

slide2

The internet is the change agent Thenand now

2000

46% of adults use internet

5% with broadband at home

50% own a cell phone

0% connect wirelessly

<10% use “cloud”

0% = tech social networkers

THEN: slow, stationary connections built around my computer

2010

79% of adults use internet

64% have broadband at home

82% own a cell phone

59% connect wirelessly

>two-thirds use “cloud”

48% = tech social networkers

NOW: faster, mobile connections built around outside servers and storage

slide3

Internet and mobile phones are more importantThenand now

2000

25% of adults use internet on “average day”

28% go online to “have fun” or “kill time”

31% of internet users say “very hard” to give up internet

43% of cell owners say “very hard” to give up phone (2006)

2010

62% of adults use internet on “average day”

56% go online to “have fun” or “kill time”

45% of internet users say “very hard” to give up internet (2009)

51% of cell owners say “very hard” to give up phone (2009)

information and media ecosystem changes
Information and media ecosystem changes
  • Volume of information grows
  • Variety of information sources increases
  • Velocity of information speeds up
  • Venues change -- times and places to experience media enlarge
information and media ecosystem changes6
Information and media ecosystem changes
  • Vigilance – attention to information and media expands AND contracts
  • Vibrant -- immersive qualities of media are more compelling – gaming; augmented reality
  • Valence -- relevance of information improves as customization/search tools emerge
  • Vivid -- social networks are more evident and more important as “coping” structures
slide7

How the news audience’s attitudes and behaviors have changed in this new media ecosystem

pervasive 3 platforms have converged online
Pervasive (3) – Platforms have converged online
  • 68% of internet news consumers have watched video news stories
  • 62% watched live feeds
  • 48% emailed stories or news videos
pervasive 4 people blend old and new media
Pervasive (4) -- People blend old and new media

On typical day,

59% of adults

get new online and from

at least

one offline source

the daily me and daily us is being built
67% of all Americans say they only follow specific subjects

28% of internet users have customized a news page and 42% say customization is an important web feature to them

~ 50% belong to listservs / large email groups

~ 33% of internet users get RSS feeds

~ 25% get news alerts

The “Daily Me” and “Daily Us” is being built
people use news as a social currency 1
72% of Americans who follow the news at least now and then say they enjoy talking with friends, family, and colleagues about what is happening in the world

69% feel that keeping up with the news is a social or civic obligation

50% say they rely on the people around them to tell them when there is news they need to know

People use news as a social currency (1)
people use news as a social currency 2
57% of internet users share links to news stories

30% of internet users get news on typical day through their SNS use

13% follow news organizations and journalists on SNS

6% get news via Twitter feeds

People use news as a social currency (2)
people use news as a social currency 3
Serendipitous encounters with news still happen AND still matter

80% of online news consumers (57% of whole population) say they run across news several times a week while they are online for another purpose

People use news as a social currency (3)
implication 1
Implication 1

Social networks matter more as sentries, filters, curators, and distribution channels of news

implication 2
Implication 2

“Consumers” are in charge of the news playlist … and they want to participate in the news-gathering and distribution process

implication 3 paradoxes abound 1
Implication 3: Paradoxes abound (1)
  • More material – but less time with news
  • More direct access to experts and more knowledge being generated – but not smarter at the societal level
  • More voices and more variety – but more traffic to big brands
  • More participation and engagement – but less revenue
implication 3 paradoxes abound 2
Implication 3 – Paradoxes abound (2)
  • More transparency of news creation process – but less trust of coverage
  • More chance to customize, but less loyalty
  • People say it is easier to keep up AND harder to navigate the clutter
  • People are satisfied with MSM coverage of the issues that matter to them AND see more bias in coverage
implication 4
Implication 4

Much news is a commodity and consumers displaying a classic response: They don’t want to pay for something that is abundant

the online news consumer
The Online News Consumer

Do you have a favorite online news source, or do you not have a favorite?

% of Online News Consumers

the online news consumer30
The Online News Consumer

Do you have a favorite online news source, or do you not have a favorite?

Only 15% of those with a favorite site – 7% of all people who get news online – would be willing to pay for continued access to that site

% of Online News Consumers

implication 5
Implication 5

News organizations have to figure out where they can add value in the news chain

slide33

Pew Research Center’s

Tom Rosenstiel model: Journalism as a service – not product

The Eight Functions of 21st Century Media

- Authentication - Sense Making

- Watch Dog - Smart Aggregation

- Witness - Empowerment

- Forum Leader - Role Model

thank you
Thank you!

Lee Rainie

Director

Pew Internet & American Life Project

1615 L Street NW

Suite 700

Washington, DC 20036

Email: Lrainie@pewinternet.org

Twitter: http://twitter.com/lrainie

202-419-4500

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