1 / 28

Public Relations Summer/Fall 2008

Vic ory Church. By Kaylin Kerstner. Public Relations Summer/Fall 2008. P. C. ampaign lan. K. &. Co. Public Relations - organizational - business - corporate Research Tools Relationships Strategies Goal - Turn better into best Journey. K. K. &. &. Co. Co.

paul-allison
Download Presentation

Public Relations Summer/Fall 2008

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Vic ory Church By Kaylin Kerstner Public Relations Summer/Fall 2008 P C ampaign lan K & Co.

  2. Public Relations • - organizational • - business • - corporate • Research • Tools • Relationships • Strategies • Goal - Turn better into best • Journey K K & & Co. Co. Vic ory Church

  3. Educate • Energize • Empower • Elevate • Enrich Philosophy K & Co. Vic ory Church

  4. Campaign Theme K & Co. Vic ory Church

  5. U D PWAR Moving Believers Toward Him K & Co. Public Relations Campaign Plan Vic ory Church

  6. The Current Scene K & Co. Vic ory Church

  7. K & Co. Vic ory Church

  8. 1. How does Victory Church continue to be a spirit-led church that is sensitive to the Holy Spirit’s leading yet not compromise its core beliefs? 2. In areas of outreach and growth, how do we keep Victory Church in front of Waupaca Joe? 3. How can we provide worship that is filled with presence yet connect with people who are drawn to more traditional styles? K & Co. Vic ory Church

  9. Research Findings K & Co. Vic ory Church

  10. 1. Sensitive and Spirit-Led with Values in Mind • Member Responses (Informal Survey) • Leadership seeking God • Testimonies show God is moving K & Co. Vic ory Church

  11. 2. Targeting Waupaca Joe • Approach to finding home church • Thought Process • Beliefs & Perceptions K & Co. Vic ory Church

  12. 10 Top Factors in Selecting a Church 5. Care for Community 76% 6. God’s Work 74% 7. Relationships 73% 8. Church Unity 71% 9. Biblical Truth 70% 10. Music 69% • Church Beliefs 89% • 2. Preaching 87% • 3. Authenticity 86% • 4. Worship Style 80% Barna Research Group K & Co. Vic ory Church

  13. Finding a Church 5 in 10 - visit 4+ times before deciding 2 in 10 - decide after 1 visit 7 in 10 - church welcomes guests 8 in 10 - greetings positively impacted decision 8 in 10 – personal Pastor welcome positively impacted decision 5 in 10 - experienced Pastor welcome at current church Barna Research Group K & Co. Vic ory Church

  14. Common Search Methods In-Person Visit 83% Recommendation 64% Invitation 32% Word of Mouth 27% Drive By 25% Website 21% Local Ad 19% Barna Research Group K & Co. Vic ory Church

  15. The “Unattached” • ¼ American Adults • Not attended church in past year • Lacking spiritual/personal interaction • Most consider themselves Christians • 17% born again • Occasionally pray/read Bible • Single, male, divorced Barna Research Group K & Co. Vic ory Church

  16. 3. Worship Styles • Observe congregation • -During worship • Preferences • -Generational • -Cultural K & Co. Vic ory Church

  17. It’s About Him • Back to the Basics • Perceptions of Outcome • -Member: personal benefit, don’t know • -Pastor: connect with God • Faith Community Church • Most satisfied • Quiet Time Barna Research Group K & Co. Vic ory Church

  18. Campaign Goals K & Co. Vic ory Church

  19. To be a spirit-led church that is sensitive to the Holy Spirit’s leading yet not compromise its core beliefs. • 2. To keep Victory Church in front of Waupaca Joe. • 3. To provide worship that is filled with presence yet connects with a variety of people. K & Co. Vic ory Church

  20. Objectives • Seek God in everything. • Monitor and improve visitor, member, and community perceptions. • Keep members involved in and excited about church happenings. • Plan outreach events. • Maintain and increase interest in Victory Church. • Involve local media to promote Victory Church. • Offer variety in worship. K & Co. Vic ory Church

  21. Strategies & Tactics • Approve important decisions and announcements with the elder board. • Create a consistent logo and theme. • Update publications and create needed ones. • Make an extra effort to recognize visitors. • Incorporate current technology. • Get the word out: billboards, magazines, press releases. • Integrate cultural, traditional, and contemporary worship. • Remind members of the purpose of worship. K & Co. Vic ory Church

  22. MORE Get out of Life K & Co. Exit at Appletree Lane At Victory Church V C Vic ory Church

  23. K & Co. V Your Search for Meaning Ends Here. C Victory Church Vic ory Church

  24. LIFE K Like you've never experienced before. & Co. Victory Church V C Vic ory Church

  25. Budget Updating Publications $60/month Developing New Publications $100 Enhance Visitor Center $400 Web Technology $50 Billboard $950 Magazine/Newspaper Ads $350 Press Releases Free Worship music $60 Total: $1,970 K & Co. Vic ory Church

  26. Calendar June 2008 - Worship study - Implement new worship structure July 2008 - Enhance Visitor Center August 2008 - Web technology - Billboard, Magazine/Newspaper - Press Releases (September 2008 – 25th Anniversary) November 2008 - Update and Develop Publications K & Co. Vic ory Church

  27. Evaluation Plan -Word of mouth, buzz -Casual interviews -Sunday service attendance -Observing how people respond during worship -Media coverage -Event participation K & Co. Vic ory Church

  28. Vic ory Church By Kaylin Kerstner Public Relations Summer/Fall 2008 P C ampaign lan K & Co.

More Related