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Newsquest Media Sales - driving you through the Yorkshire dales PowerPoint PPT Presentation


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Newsquest Media Sales - driving you through the Yorkshire dales. Quality titles in the heart of Yorkshire in association with Specsavers. Four distinctive paid for weekly titles. Craven Herald & Pioneer - Circ. 19,529. R’ship. 49,576. Paid Weekly Broadsheet Ilkley Gazette

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Newsquest Media Sales - driving you through the Yorkshire dales

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Newsquest media sales driving you through the yorkshire dales l.jpg

Newsquest Media Sales - driving you through the Yorkshire dales

Quality titles in the heart of Yorkshire in association with Specsavers


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Four distinctive paid for weekly titles

Craven Herald & Pioneer

- Circ. 19,529. R’ship. 49,576. Paid Weekly Broadsheet

Ilkley Gazette

- Circ. 5,750. R’ship. 14,038. Paid Weekly Broadsheet

Keighley News

- Circ. 16,620. R’ship. 43,982. Paid Weekly Broadsheet

Wharfedale & Airedale Observer

- Circ. 5,440. R’ship. 14,551. Paid Weekly Broadsheet

Source: ABC. Jul-Dec 2004. JICREG 01/05/05


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Craven Herald & Pioneer

Ilkley Gazette

Keighley News

Wharfedale & Airedale

Observer

The territory


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The people

Total population200,939

ABC1101,764

C2DE 99,175

%

Marginally ABC1 region with a strong bias towards the 35-54 age group

Source: JICREG 01/05/05


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Title penetration- All adults- of the Newsquest weekly circulation area

Source: JICREG 01/05/05


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Title penetration- All adults- of the Newsquest weekly circulation area

Source: JICREG 01/05/05


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Title penetration- ABC1 adults- of the Newsquest weekly circulation area

Source: JICREG 01/05/05


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Title penetration- ABC1 adults- of the Newsquest weekly circulation area

Source: JICREG 01/05/05


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Combined readership figures

The total unduplicated readership for the Newsquest weeklies is

108,682

inc

52,974

ABC1 Adults

Source: JICREG: 01/05/05


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The value of the Yorkshire weeklies- measured against the Yorkshire Post circulation area

Adding the Newsquest weeklies to The Yorkshire Post will deliver you:

95,000 unique additional readers*

44,000 unique additional ABC1 readers

In some of the most exclusive areas of Yorkshire

* Almost 6% of the population of West Yorkshire

Source: JICREG 01/05/05


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The value of the Yorkshire weeklies- measured against The Yorkshire Post Circulation area

Only 3.9% duplication

52%+

Only 6% duplication

36%+

Source: JICREG 01/05/05


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Maximising Reach - Newsquest Paid Weeklies

%

48.54% points more in first round

With only 17% duplication

Source: JICREG May 2005/Choices Analysis


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Focus on Ilkley

One of the most affluent towns in Yorkshire – population approx. 25,000

17.7 miles from Leeds, 15.6 miles from Bradford


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Readership & population profile

Local titles match the local population profile, optimising reach and reducing wastage

Source: JICREG 01/05/05


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Average issue readership- Ilkley

Source: JICREG 01/05/05


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Local Titles for local people…optimising reach and reducing wastage

Source: JICREG 01/05/05


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Summary

The Newsquest weekly package delivers a unique audience in the heart of Yorkshire

Four strong & distinctive paid broadsheet titles dominate their local markets

High quality local editorial offers strong platforms

A tremendous complement to your regional and national media schedule


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Individual title readership profile and demographic reach

All date sourced from JICREG 01/05/05


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Craven Herald & Pioneer - Readership profile & demographic reach

%

Source: JICREG 01/05/05


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Keighley News- Readership profile & demographic reach

%

Source: JICREG 01/05/05


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Wharfedale & Airedale Observer- Readership profile & demographic reach

%

Source: JICREG 01/05/05


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Ilkley Gazette - Readership profile & demographic reach

%

Source: JICREG 01/05/05


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Appendix


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Three key paid for daily titles

Bradford Telegraph & Argus

- Circ. 45,069. R’ship. 126,276. Paid Daily Tabloid

Yorkshire Post

- Circ. 57,976. R’ship. 181,193. Paid Daily Broadsheet

Yorkshire Evening Post

- Circ. 68,635. R’ship. 207,657. Paid Daily Tabloid

Source: ABC. Jul-Dec 2004. JICREG 01/05/05


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Yorkshire Post- Readership profile

%

Source: JICREG 01/05/05


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Yorkshire Evening Post- Readership profile

%

Source: JICREG 01/05/05


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Bradford Telegraph & Argus- Readership profile

%

Source: JICREG 01/05/05


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