slide1
Download
Skip this Video
Download Presentation
Newsquest Media Sales - driving you through the Yorkshire dales

Loading in 2 Seconds...

play fullscreen
1 / 29

Newsquest Media Sales - driving you through the Yorkshire dales - PowerPoint PPT Presentation


  • 112 Views
  • Uploaded on

Newsquest Media Sales - driving you through the Yorkshire dales. Quality titles in the heart of Yorkshire in association with Specsavers. Four distinctive paid for weekly titles. Craven Herald & Pioneer - Circ. 19,529. R’ship. 49,576. Paid Weekly Broadsheet Ilkley Gazette

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Newsquest Media Sales - driving you through the Yorkshire dales' - patricia


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
newsquest media sales driving you through the yorkshire dales

Newsquest Media Sales - driving you through the Yorkshire dales

Quality titles in the heart of Yorkshire in association with Specsavers

four distinctive paid for weekly titles
Four distinctive paid for weekly titles

Craven Herald & Pioneer

- Circ. 19,529. R’ship. 49,576. Paid Weekly Broadsheet

Ilkley Gazette

- Circ. 5,750. R’ship. 14,038. Paid Weekly Broadsheet

Keighley News

- Circ. 16,620. R’ship. 43,982. Paid Weekly Broadsheet

Wharfedale & Airedale Observer

- Circ. 5,440. R’ship. 14,551. Paid Weekly Broadsheet

Source: ABC. Jul-Dec 2004. JICREG 01/05/05

slide4

Craven Herald & Pioneer

Ilkley Gazette

Keighley News

Wharfedale & Airedale

Observer

The territory

the people
The people

Total population 200,939

ABC1 101,764

C2DE 99,175

%

Marginally ABC1 region with a strong bias towards the 35-54 age group

Source: JICREG 01/05/05

title penetration all adults of the newsquest weekly circulation area
Title penetration- All adults - of the Newsquest weekly circulation area

Source: JICREG 01/05/05

title penetration all adults of the newsquest weekly circulation area7
Title penetration- All adults - of the Newsquest weekly circulation area

Source: JICREG 01/05/05

title penetration abc1 adults of the newsquest weekly circulation area
Title penetration- ABC1 adults - of the Newsquest weekly circulation area

Source: JICREG 01/05/05

title penetration abc1 adults of the newsquest weekly circulation area9
Title penetration- ABC1 adults - of the Newsquest weekly circulation area

Source: JICREG 01/05/05

combined readership figures
Combined readership figures

The total unduplicated readership for the Newsquest weeklies is

108,682

inc

52,974

ABC1 Adults

Source: JICREG: 01/05/05

the value of the yorkshire weeklies measured against the yorkshire post circulation area
The value of the Yorkshire weeklies- measured against the Yorkshire Post circulation area

Adding the Newsquest weeklies to The Yorkshire Post will deliver you:

95,000 unique additional readers*

44,000 unique additional ABC1 readers

In some of the most exclusive areas of Yorkshire

* Almost 6% of the population of West Yorkshire

Source: JICREG 01/05/05

the value of the yorkshire weeklies measured against the yorkshire post circulation area12
The value of the Yorkshire weeklies- measured against The Yorkshire Post Circulation area

Only 3.9% duplication

52%+

Only 6% duplication

36%+

Source: JICREG 01/05/05

maximising reach newsquest paid weeklies
Maximising Reach - Newsquest Paid Weeklies

%

48.54% points more in first round

With only 17% duplication

Source: JICREG May 2005/Choices Analysis

focus on ilkley

Focus on Ilkley

One of the most affluent towns in Yorkshire – population approx. 25,000

17.7 miles from Leeds, 15.6 miles from Bradford

readership population profile
Readership & population profile

Local titles match the local population profile, optimising reach and reducing wastage

Source: JICREG 01/05/05

average issue readership ilkley
Average issue readership- Ilkley

Source: JICREG 01/05/05

local titles for local people optimising reach and reducing wastage
Local Titles for local people…optimising reach and reducing wastage

Source: JICREG 01/05/05

summary
Summary

The Newsquest weekly package delivers a unique audience in the heart of Yorkshire

Four strong & distinctive paid broadsheet titles dominate their local markets

High quality local editorial offers strong platforms

A tremendous complement to your regional and national media schedule

wharfedale airedale observer readership profile demographic reach
Wharfedale & Airedale Observer- Readership profile & demographic reach

%

Source: JICREG 01/05/05

three key paid for daily titles
Three key paid for daily titles

Bradford Telegraph & Argus

- Circ. 45,069. R’ship. 126,276. Paid Daily Tabloid

Yorkshire Post

- Circ. 57,976. R’ship. 181,193. Paid Daily Broadsheet

Yorkshire Evening Post

- Circ. 68,635. R’ship. 207,657. Paid Daily Tabloid

Source: ABC. Jul-Dec 2004. JICREG 01/05/05

yorkshire post readership profile
Yorkshire Post- Readership profile

%

Source: JICREG 01/05/05

ad