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Newsquest Media Sales - driving you through the Yorkshire dales. Quality titles in the heart of Yorkshire in association with Specsavers. Four distinctive paid for weekly titles. Craven Herald & Pioneer - Circ. 19,529. R’ship. 49,576. Paid Weekly Broadsheet Ilkley Gazette

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Newsquest media sales driving you through the yorkshire dales l.jpg

Newsquest Media Sales - driving you through the Yorkshire dales

Quality titles in the heart of Yorkshire in association with Specsavers


Four distinctive paid for weekly titles l.jpg
Four distinctive paid for weekly titles dales

Craven Herald & Pioneer

- Circ. 19,529. R’ship. 49,576. Paid Weekly Broadsheet

Ilkley Gazette

- Circ. 5,750. R’ship. 14,038. Paid Weekly Broadsheet

Keighley News

- Circ. 16,620. R’ship. 43,982. Paid Weekly Broadsheet

Wharfedale & Airedale Observer

- Circ. 5,440. R’ship. 14,551. Paid Weekly Broadsheet

Source: ABC. Jul-Dec 2004. JICREG 01/05/05


Slide4 l.jpg

Craven Herald & Pioneer dales

Ilkley Gazette

Keighley News

Wharfedale & Airedale

Observer

The territory


The people l.jpg
The people dales

Total population 200,939

ABC1 101,764

C2DE 99,175

%

Marginally ABC1 region with a strong bias towards the 35-54 age group

Source: JICREG 01/05/05


Title penetration all adults of the newsquest weekly circulation area l.jpg
Title penetration dales- All adults - of the Newsquest weekly circulation area

Source: JICREG 01/05/05


Title penetration all adults of the newsquest weekly circulation area7 l.jpg
Title penetration dales- All adults - of the Newsquest weekly circulation area

Source: JICREG 01/05/05


Title penetration abc1 adults of the newsquest weekly circulation area l.jpg
Title penetration dales- ABC1 adults - of the Newsquest weekly circulation area

Source: JICREG 01/05/05


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Title penetration dales- ABC1 adults - of the Newsquest weekly circulation area

Source: JICREG 01/05/05


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Combined readership figures dales

The total unduplicated readership for the Newsquest weeklies is

108,682

inc

52,974

ABC1 Adults

Source: JICREG: 01/05/05


The value of the yorkshire weeklies measured against the yorkshire post circulation area l.jpg
The value of the Yorkshire weeklies dales- measured against the Yorkshire Post circulation area

Adding the Newsquest weeklies to The Yorkshire Post will deliver you:

95,000 unique additional readers*

44,000 unique additional ABC1 readers

In some of the most exclusive areas of Yorkshire

* Almost 6% of the population of West Yorkshire

Source: JICREG 01/05/05


The value of the yorkshire weeklies measured against the yorkshire post circulation area12 l.jpg
The value of the Yorkshire weeklies dales- measured against The Yorkshire Post Circulation area

Only 3.9% duplication

52%+

Only 6% duplication

36%+

Source: JICREG 01/05/05


Maximising reach newsquest paid weeklies l.jpg
Maximising Reach dales- Newsquest Paid Weeklies

%

48.54% points more in first round

With only 17% duplication

Source: JICREG May 2005/Choices Analysis


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Focus on Ilkley dales

One of the most affluent towns in Yorkshire – population approx. 25,000

17.7 miles from Leeds, 15.6 miles from Bradford


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Readership & population profile dales

Local titles match the local population profile, optimising reach and reducing wastage

Source: JICREG 01/05/05


Average issue readership ilkley l.jpg
Average issue readership dales- Ilkley

Source: JICREG 01/05/05


Local titles for local people optimising reach and reducing wastage l.jpg
Local Titles for local people… dalesoptimising reach and reducing wastage

Source: JICREG 01/05/05


Summary l.jpg
Summary dales

The Newsquest weekly package delivers a unique audience in the heart of Yorkshire

Four strong & distinctive paid broadsheet titles dominate their local markets

High quality local editorial offers strong platforms

A tremendous complement to your regional and national media schedule


Individual title readership profile and demographic reach l.jpg

Individual title readership profile and demographic reach dales

All date sourced from JICREG 01/05/05


Craven herald pioneer readership profile demographic reach l.jpg
Craven Herald & Pioneer dales- Readership profile & demographic reach

%

Source: JICREG 01/05/05


Keighley news readership profile demographic reach l.jpg
Keighley News dales- Readership profile & demographic reach

%

Source: JICREG 01/05/05


Wharfedale airedale observer readership profile demographic reach l.jpg
Wharfedale & Airedale Observer dales- Readership profile & demographic reach

%

Source: JICREG 01/05/05


Ilkley gazette readership profile demographic reach l.jpg
Ilkley Gazette dales- Readership profile & demographic reach

%

Source: JICREG 01/05/05


Appendix l.jpg

Appendix dales


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Three key paid for daily titles dales

Bradford Telegraph & Argus

- Circ. 45,069. R’ship. 126,276. Paid Daily Tabloid

Yorkshire Post

- Circ. 57,976. R’ship. 181,193. Paid Daily Broadsheet

Yorkshire Evening Post

- Circ. 68,635. R’ship. 207,657. Paid Daily Tabloid

Source: ABC. Jul-Dec 2004. JICREG 01/05/05


Yorkshire post readership profile l.jpg
Yorkshire Post dales- Readership profile

%

Source: JICREG 01/05/05


Yorkshire evening post readership profile l.jpg
Yorkshire Evening Post dales- Readership profile

%

Source: JICREG 01/05/05


Bradford telegraph argus readership profile l.jpg
Bradford Telegraph & Argus dales- Readership profile

%

Source: JICREG 01/05/05


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