Factors Contributing to the Development of Prejudice. 1. Ingroups and Outgroups. Gordon Allport (1897–1967) proposed that people tend to belong to or identify with people who are similar to themselves, called an ingroup .
Close, prolonged contact of a fairly direct nature (one-on-one or face-to-face) leads to a re-evaluation of incorrect stereotypes about the other group and its members, thereby reducing intergroup stereotyping and prejudice. However, this is not enough on it’s own.
Two different groups must have contact that makes them dependent on each other.
A goal that cannot be achieved by any one group alone and overrides other existing goals which each group might have (Sherif, 1966).
If one group is perceived as being more important or better in some way that is valued by the other group, then the ‘more important’ group would be described as having a higher status than the ‘less important’ group. Conversely, the ‘less important’ group would be described as having a lower status. When the members of both groups perceive their own group and the other group as being equally important, they would be described as having an equality of status.