1 / 2

PDF (read online) 70s All-American Ads full

download here copy link below this<br><br>https://goo-totheregister.blogspot.com/?open=3836588609<br><br>Download Book [PDF] 70s All-American Ads<br><br>Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more inyourface, 70s ads sought to capture the attention of a public accustomed to blaring, tothepoint TV commercials.All was not lost, thoughas ads are a sign of the times, racial and ecological awareness crept into everything from cigarette to car advertisements, reminding Americans that everyday products were hip to the modern age. In an attempt to discover how best to communicate with a mass audience, marketing specialists studied focus groups with furious determination, thus producing such dumbeddown gems as sisters are different from others,the slogan used for an AfricanAmerican hair product. By the end of the decade, however, print ads had begun to recoup, gaining in originality and creativity as they focused on target audiences through carefully chosen placement in smaller publications.A fascinating study of mass culture dissemination in a posthippie, televisionobsessed nation, this weighty volume delivers an exhaustive and nostalgic overview of 70s advertising.<br>

patiencehoehiegay
Download Presentation

PDF (read online) 70s All-American Ads full

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. PDF (read online) 70s All-American Ads full

  2. COPY LINK IN DESCRIPTION Description : Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more inyourface, 70s ads sought to capture the attention of a public accustomed to blaring, tothepoint TV commercials.All was not lost, thoughas ads are a sign of the times, racial and ecological awareness crept into everything from cigarette to car advertisements, reminding Americans that everyday products were hip to the modern age. In an attempt to discover how best to communicate with a mass audience, marketing specialists studied focus groups with furious determination, thus producing such dumbeddown gems as sisters are different from others,the slogan used for an AfricanAmerican hair product. By the end of the decade, however, print ads had begun to recoup, gaining in originality and creativity as they focused on target audiences through carefully chosen placement in smaller publications.A fascinating study of mass culture dissemination in a posthippie, televisionobsessed nation, this weighty volume delivers an exhaustive and nostalgic overview of 70s advertising.

More Related