Module 8 analyzing download completion rates and download analytics 2 0
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Module 8- Analyzing Download Completion Rates and Download Analytics 2.0. Objectives. After completing this module, you will be able to: identify the factors that impact download completion rate calculations. describe how Akamai calculates session-based completion rates.

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Module 8- Analyzing Download Completion Rates and Download Analytics 2.0

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Module 8 analyzing download completion rates and download analytics 2 0

Module 8- Analyzing Download Completion Rates and Download Analytics 2.0


Objectives

Objectives

  • After completing this module, you will be able to:

  • identify the factors that impact download completion rate calculations.

  • describe how Akamai calculates session-based completion rates.

  • identify methods to improve completion rates.

  • describe how Akamai’s Download Analytics solution works.

  • configure Download Analytics to generate custom and standard reports.


Lesson 1 analyzing download completion rates

Lesson 1: Analyzing Download Completion Rates


Download completion rates

Download Completion Rates

  • Download completion rates measure the ratio of successful downloads to the total number of download attempts.

  • Conceptually, this can be calculated simply as: Completion Rate= Number of Successful Downloads / Number of Attempted Downloads

  • DLMs make it difficult to track successful downloads.

  • To overcome this, Akamai calculates completion rates as:

  • Baseline Completion Rate = Number of Times Last Byte is Downloaded / Number of times First Byte is Downloaded


Caveats

Caveats

  • Some DLMs may request the same byte-range multiple times.

  • A DLM may request and receive the first byte multiple times while requesting the last byte once.

  • A DLM may request byte-ranges out of order.


Session based completion rates using akamai s dlm

Session-based Completion Rates using Akamai’s DLM

  • Session-based Completion Rate = Number of sessions where last byte is downloaded / Number of sessions where first byte is downloaded


Why download completion rates exceed 100

Why Download Completion Rates Exceed 100%

  • DLMs may make multiple requests for the last byte of downloadable file.

  • A download initiation may occur before the timeframe being measured while the end time (download completion) occurs within this timeframe.


Calculating download completion rates examples

Calculating Download Completion Rates - Examples


Factors for low completion rates

Factors for Low Completion Rates

  • Poor End-user Connectivity

  • Unusual Behavior of Third-party DLMs

  • Misbehaving Bots and Scripts


Improving download completion rates

Improving Download Completion Rates

  • To improve download completion rates:

  • improve download speeds.

  • improve download availability.

  • reduce file sizes.

  • identify specific problem areas – geography, file size, browser/DLMs and target solutions to those specific issues.

  • understand user behavior and consider treating files differently depending on content.


Improving download completion rates cont

Improving Download Completion Rates (Cont…)

  • Use Akamai DLM for higher completion rates and accurate reporting.

  • Understand business factors that impact completion rates.

  • Integrate download information to a Web analytics solution to see how download experience impacts revenue.


Lesson 2 download analytics 2 0

Lesson 2: Download Analytics 2.0


Download analytics dla 2 0

Download Analytics (DLA) 2.0

  • Comprehensive analytics and reporting solution centered on content and user intelligence

  • Optional module for HTTP Downloads available with ESD

  • Works with DLM 3.0 to report on end user download behavior

  • Features include:

    • Built-in support for properties such as geography, connection speed, and network

    • Ability to integrate custom metadata into your reports


Solution highlights

Solution Highlights

Reporting Highlights

User Engagement

  • Download duration (total, average)

  • Completion rate (% viewed)

  • End-user analysis by geography, network, connection speed, and so on

  • User behavior data (start/stop/pause/cancel)

  • Business Insight

    • Create logical content groupings

    • Integrate business readable metadata

    • Analytics by referring vendor

    • Download funnel analysis

    • Platform Features

      • Integrates with Akamai Download Manager

      • Create multi-level drill-down reports and dashboards

      • Built-in geographic intelligence

      • Flexible data storage durations

      • Aggregate data sources across Akamai CP codes

      • Flexible filtering options


    How it works

    Analytics

    Backend

    Akamai

    EdgeControl

    How it Works

    Reports

    End Users

    Provisioning

    Logs

    Origin


    Provisioning dla 2 0 and using standard reports

    Provisioning DLA 2.0 and Using Standard Reports

    • The first step in provisioning DLA is to define an analyzer.

    • An analyzer is defined by including data sources (CP codes) that are filtered for HTTP download traffic.

    • You can also define data filters and create custom dimensions for your reports.

    • Custom filters and reports can be associated to an analyzer once it is provisioned.


    Generating custom reports

    Generating Custom Reports

    • DLA 2.0 allows to generate custom reports for dimensions that you can define.

    • Dimensions define data elements that metrics within a report will be grouped by.

    • Metrics in your report are displayed for the dimensions you define.

    • You can create custom dimensions to match parameters in your download URL.


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