Quantitative Research. LeAnne Garland Linda Martin Tony McCullers May Xiong. Image from: http://www.ryerson.ca/~mjoppe/ResearchProcess/QuantitativeResearch.htm . Definition.
Image from: http://www.ryerson.ca/~mjoppe/ResearchProcess/QuantitativeResearch.htm.
In graph or table form, you get “results at a glance”
More representative of the wider population
Can compare similar studies more easily
Useful for collecting straightforward, descriptive data
Results are statistically reliable
Allows researchers to measure and control variables
Not appropriate for learning why people act or think as they do
Questions must be direct and easily quantified
Issues are only measured if they are known prior to the beginning of the survey and have been incorporated into the survey
Not cost effective
Prone to researcher bias
Can be artificial
Not sure who is actually answering the surveys (online or mail)
Participants may answer differently in the structured survey than they would in a real life situation