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Gouden Gids Les Pages D’Or

Gouden Gids Les Pages D’Or. Often underestimated but with amazing advertising potential. Gouden Gids / Les Pages D’Or. A top 10 site in its own right Massive but qualitative audience Impactful presence (exclusivity as a norm) Excellent targeting opportunities

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Gouden Gids Les Pages D’Or

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  1. Gouden Gids Les Pages D’Or Often underestimated but with amazing advertising potential

  2. Gouden Gids / Les Pages D’Or • A top 10 site in its own right • Massive but qualitative audience • Impactful presence (exclusivity as a norm) • Excellent targeting opportunities • Exceptionally high CTR’s for ads targeted on results pages

  3. A top 10 site... with unique qualities • Msn • Skynet • Skyblog • Het Laatste Nieuws • Zita • Het Nieuwsblad • Kapaza • VRT • De Standaard • Pages d’Or / Gouden Gids  1.577.000 monthly UV’s  Gouden Gids / Pages D’Or is the # 1 non-portal site with nation-wide coverage * Metriweb January 07

  4. A massive reach and a qualitative audience... Selectivity index from CIM metriprofil

  5. A qualitative environment... • Many sites with large audiences have the look and feel of a christmas tree • With so many elements on one page, any ad gets lost in the clutter • Gouden Gids / Pages d’or managed to avoid this pitfall • Site design is clean and sober, focusing on usability • Well-designed ads can have a very strong impact Look at Gouden Gids / Pages d’Or vis à vis the competition and convince yourself…

  6. Exclusive presence at zero additional cost • With their focus on usability for the consumer, Promedia has decided to maintain a simple rule : one ad at a time • a banner on the homepage • a skyscraper on the results pages • Your benefits: • Exclusive presence (per industry) • Excellent visibility

  7. Facts, Figures and Rates (January 2008)

  8. Contextual targeting possibilities • You can target the skyscraper (results page) in accordance with the query : • Well-being ( beauty, family, health) • Leisure (eating out, hobbies & interests, recreation & entertainment, travel & tourism ) • Professional services (business services, events, finance & real estate, legal & governement, marketing, printing & publishing, transport & storage ) • Real Estate (building & construction, garden & outdoors, DIY & repairs ) • Automotive (vehicle parts, vehicle sales, vehicle services & repairs )

  9. Exceptionally high CTR results • Targeted campaigns on Pages d’or / Gouden Gids invariably generate excellent results • We will now provide some examples of recent, successful campaigns and their average CTR: • D’hondt • Fortis • Ikea • Pfizer • Simyo

  10. D`Hondt Average CTR: 0,37%

  11. Fortis Bank Average CTR: 0,47%

  12. Ikea Average CTR: 0,81%

  13. Pfizer (illustration of the formats) Average CTR: 0,39%

  14. Simyo (illustration of the formats) Average CTR: 0,23%* *Average CTR of the skyscraper and the banner

  15. Commercial Offer • Short-term campaigns • Considerable share of inventory • 3-week period • Long-term campaigns • Lower SOI • 90-day period

  16. Short term campaigns • 21 days • 25% SOI (10% SOI on run of site) • National coverage (breakdown NL or Fr also available) • Skyscraper (targeted @ 15€ CPM, ROS @ 12€ CPM)

  17. Long-term campaigns • 90 days • 10% SOI (5% SOI on run of site) • National coverage (breakdown NL or Fr also available) • Skyscraper (targeted @ 15€ CPM, ROS @ 12€ CPM)

  18. Thank you for your attention! Insert name here 20

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