PERFORMANCE  IN DECEMBER 2011
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PERFORMANCE IN DECEMBER 2011 - CSG. Overall performance – Sales Revenue. Supply registered sales 173.8 MB in Dec 11 and 2,450 MB in Y 11 with -0.8% and 2.3% growth respectively. Sales by Brand. Supplies. Total Sales. 175.2 m. 173.8 m. Overall performance – Quantity.

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Overall performance – Sales Revenue

Supply registered sales 173.8 MB in Dec 11 and 2,450 MB in Y 11 with-0.8% and 2.3% growth respectively

Sales by Brand

Supplies

Total Sales

175.2 m

173.8 m


Overall performance – Quantity

..and achieved volume 284,611units and 3,682 million units with 12% and 10.4% growth in Dec 11 and Y 11 respectively

Sales by Brand (units)

Total Sales (units)

Supplies

284,611

units

254,057

units


Overall performance - Channel

In Year 11, CSG contributed 68:32 in BKK and UPC with 9.6% and -10.4% growth respectively. In BKK, CONSBL remained a major channel contributed 45% share with 10.6% growth. Whilst UPC showed a negative growth in overall channel.


Sales performance by brand in Y2011

CSG generated sales 173 MB in Dec11 and2,450MB in Y 11 to achieve target at 128.7% and98.5% respectively.

Dec 2011

Y2011

133%

99.9%

105.8%

128.7%

85%

89.3%

124.5%

76.8%

211.2%

113.8%

131.3%

47%

112.5%

171.6%


GP performance by brand in Y2011

CSG achieved GP 14.1 MB in Dec 11 and 175 MB in Y 11 to hit above target at 152.5% and 102.9% respectively

112%

Dec 2011

Y 2011

456.6%

115.2%

102.7%

102.7%

122.8%

27.9%

77.4%

88.3%

72.8%

170.3%

40.7%

91.2%

102.4%



Performance by brand – April 2010 VS 2011

Sales performance by Brand – Y2010 VS Y2011

Sales contribution by CS Code : Q1 2010 VS 2011

In Y 11, HP remained a brand leadership, with 52% contribution and a flat 0.3% growth. CANON and BROTHER also showed a strong performance with a double digit growth.


CS Code performance – Y2010 VS Y2011

Sales contribution by CS Code : Q1 2010 VS 2011

Sales contribution by CS Code : Q1 2010 VS 2011

In overall, IC and TN contributed 96% of the portfolio. However, TN still showed a negative flat -1.7% growth, whilst IC exhibited 5.1% growth


Top 20 Customer

In Y 11,Top 20 customers generated sales 930 MB or contributed 38% of CSG portfolio with a double digit 17.7% growth


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