Prepared for [Seller’s Name] Presented by [Sales Professional’s Name] Prudential [Company Name] [Address] [Address] [Office Phone] [Home Phone, Mobile, Pager] [Email/Website Address] [Date]. Identifying Your Goals Marketing Your Property
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Prepared for[Seller’s Name]
Presented by [Sales Professional’s Name]
Prudential [Company Name]
[Home Phone, Mobile, Pager]
Identifying Your Goals
Marketing Your Property
Establishing a Pricing Strategy
Pricing Your Property for Sale
Who We Are
The process of marketing and selling your house must match your objectives, priorities and needs.
In order to best serve you, I want to learn more about your plans and needs. The following topics outlined below can help me understand your goals and help us build a strong working relationship:
When real estate professionals work with buyers and sellers, “agency” relationships are established. There are three kinds of agency relationships:
When you agree to have me help you sell your property, I become your “seller’s agent”, which means I will work for your best interests throughout the entire process.
When an offer is presented, the buyers will have a separate agency relationship with their broker.
Sample slide, please customize per your local real estate laws
The following topics will help me understand what is most important to you in the sale of your property.
Each property has special features that may interest buyers. Please tell me about your house.
Selling a house typically includes many of the following elements. I will be your resource and guide every step of the way.
To successfully promote your property to the market, a comprehensive plan of targeted activities is essential. Our marketing program has three aims:
Homebuyers may use several information sources in their search process, but they are most likely to find the home they actually purchase through a real estate professional.
The most important words in real estate when selling your home
Prudential Real Estate has assembled a dynamic collection of established and emerging online companies. From highly trafficked world-class search engines to real estate industry start-ups, we select the companies that deliver EXPOSURE for home buyers and sellers.
Prudential.com remains the center of attention. Our proprietary Online Advantage solution seamlessly transitions national prospects into local customers.
Potential buyers will have instant access to information about your property through our industry-leading Web site network.
About 84% of home buyers begin their property search online*. Online Seller AdvantageSM (OSASM) brings together the collective brand strength, marketing clout and technological capabilities of Prudential Real Estate and our online network. It’s like an open house with millions of potential buyers, sellers and properties.
*Source: The 2007 National Association of REALTORS® Profile of Home Buyers and Sellers
Another benefit of OSASM is having constant communication and information at your fingertips.
Our innovative and aggressive advertising and marketing activities will help attract qualified buyers to your property.
National and international advertising
Additional marketing programs
By providing peace of mind to prospective buyers, these steps can enhance the salability of your property:
Market-sensitive pricing can be the key to maximum market exposure and, ultimately, a satisfactory sale.
The existing pool of prospective buyers determines a property’s value, based on:
Factors that have little or no influence on the market value of a house include:
The impact of accurate pricing:
An impartial evaluation of market activity is the most effective way to estimate a property’s potential selling price. A Comparative Market Analysis considers similar properties that:
Have sold in the recent past
This shows us what buyers in this market have actually paid for properties similar to yours.
Are currently on the market
These are properties that will be competing with yours for the attention of available buyers.
Failed to sell
Understanding why these properties did not sell can help avoid disappointment in the marketing of your property.
An asking price that is beyond market range can adversely affect the marketing of a property.
BENEFITS FOR SELLERS:
BENEFITS FOR BUYERS:
Our exclusive Prudential Value Range MarketingSM (PVRMSM) can give your property an advantage over other houses on the market.
Prudential Value Range MarketingSM may be an effective strategy for your property.
Traditionally, property owners desiring to sell their home have been limited to a fixed price when advertising their house for sale. By using the traditional method, you run the risk of overpricing which can slow the process of selling your home and limit the number of buyers exposed to your property.
Properties marketed using PVRMSM can appear in many more “range of affordability” searches, exposing the property to more prospective buyers.
Prudential Value Range MarketingSM Requirements: (1) PVRMSM does not require the Seller to accept any offer within the range, but the Seller does agree to counter any offer within the range with price and terms acceptable to the Seller. (2) The Seller may only use the Published Price Ranges. (3) All marketing and advertising materials for the property will read “Seller will entertain offers between (Low Range) and (High Range).”
No one has a more important role in the homeselling process than you. Here are some ways your participation can contribute to a successful sale:
It is important for a property to make the best possible impression on prospective buyers. The following can interfere with a buyer’s appreciation of a property:
These tips can help your house make the best impression, every time it is previewed by sales professionals or shown to prospective buyers:
I will apply my knowledge and expertise to achieve the successful sale of your property. Here is what you can expect from me:
Here are some things you might like to know about me.
I am ready to help you find your next home!
What distinguishes Prudential [Insert Company Name] from others?
Prudential Real Estate and Relocation Services are guided by these core values:
Why Prudential Real Estate can do more to meet your homeselling needs:
Commitment to Customer Service
Prudential Relocation, the nation’s second-largest relocation firm, is a premier provider of global mobility. Our global footprint now includes the following locations: Toronto, London, Paris, Beijing, Hong Kong, Shanghai, Singapore and the United States. Prudential Relocation associates work directly with relocating employees on a daily basis and use advanced information and communications capabilities as a commitment to customer service.
In 2007, Prudential Relocation served approximately 45,000 relocating employees and their families from 700 clients, which include more than 20 percent of Fortune 500 companies, small industrial and service companies, and U.S. government agencies.