Mtv and product placement
This presentation is the property of its rightful owner.
Sponsored Links
1 / 19

MTV AND Product Placement PowerPoint PPT Presentation


  • 90 Views
  • Uploaded on
  • Presentation posted in: General

MTV AND Product Placement. Heeryung & Winston . Objectives. How has product placement in media such as music video and TV shows in channels like MTV affect our personal value on the products being advertised? What techniques, i.e. language does MTV use in order to manipulate viewers?

Download Presentation

MTV AND Product Placement

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


MTV AND Product Placement

Heeryung & Winston


Objectives

  • How has product placement in media such as music video and TV shows in channels like MTV affect our personal value on the products being advertised?

  • What techniques, i.e. language does MTV use in order to manipulate viewers?

  • What techniques, i.e. language do companies and artists use in music videos in order to manipulate viewers?


What is MTV?


What is Product Placement?


Activity:Can you identify what products are being advertised in these video clips?

Television shows


The Hills Video


Music Videos

Activity:Can you identify what products are being advertised in these video clips?


Music Video


How does TV shows in MTV manipulate us?


How do companies use music videos created by artists to help sell their to us (viewers)?


Language used by MTV


Language used in articles talking about changes and effects in product placement lately.

Please refer to handout


Language used in articles suggesting better ways to have product placement in music videos.

Please refer to handout


Conclusion


  • Citations

  • Cradon, Elizabeth. “Is product placement going too far?” Gair Rhydd Cardiff’s Student Weekly. ND. 13. Apr. 2011. <http://www.gairrhydd.com/comment/opinion/946/is-product-placement-going- to-far>.

  • Cruz, Taio. “Higher” YouTube. 19 Nov 2010. 13 Apr. 2011. <http://www.youtube.com/watch?v=KRBS5WZMdik>.

  • Fitzgerald, Giles. "A TIME AND A PLACEMENT." Music Week (2011): 18. MAS Ultra - School Edition. EBSCO. Web. 13 Apr. 2011.

  • Lady Gaga. “Bad Romance”. YouTube. 23 Nov 2009. 13 Apr. 2011. <http://www.youtube.com/watch?v=qrO4YZeyl0I>.


  • Lopez, Jnnifer. “On the Floor”. YouTube. 3 Mar 2011. 14 Apr. 2011. <http://www.youtube.com/watch?v=t4H_Zoh7G5A>.

  • Magee, Kate. “Feature: Product Placement-A Place For PR?”. PRWeek. 7 Apr 2011. 14 Apr. 2011. <http://www.prweek.com/uk/news/features/1064300/Feature-Product-placement---place-PR/>.

  • McClellan, Steve. “The Hills’ Is Alive: MTV research links cross-platform marketing to brand affinity among Web users”. Adweek. 5 May 2008. 17 Apr. 2011. <http://www.adweek.com/aw/content_display/news/agency/e3i26f1bfd408799a204314aa22cf15c8a5>.

  • Patterson, Joseph. “Love it or hate it, product placement is here to stay!”. MTV. 24 Mar 2011. 17 Apr. 2011. < http://www.mtv.co.uk/music/urban/263371-love-it-or-hate-it-product-placement-is-here-to-stay>.


  • Regis, Sian-Pierre. “What if Product Placement In Music Videos Went Toward A Good Cause?”. MTV Act Blog. DN. 14. Apr. 2011. <http://act.mtv.com/posts/what-if-product-placement-in-music-videos-went-towards-a-good-cause/>.

  • Spears, Britney. “Hold It Against Me”. YouTube. 17 Feb 2011. 13 Apr. 2011. <http://www.youtube.com/watch?v=-Edv8Onsrgg>.


  • Login