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DoA Trade Awareness Workshop Polokwane, 12 August 2009

DoA Trade Awareness Workshop Polokwane, 12 August 2009. Derek Donkin CEO, SA Subtropical Growers’ Association. Growers’ associations do what individuals are not able to do on their own. Aim : Ensure long term vialbility and profitablity of the industry.

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DoA Trade Awareness Workshop Polokwane, 12 August 2009

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  1. DoA Trade Awareness Workshop Polokwane, 12 August 2009 Derek Donkin CEO, SA Subtropical Growers’ Association

  2. Growers’ associations do what individuals are not able to do on their own. Aim: Ensure long term vialbility and profitablity of the industry. Philosophy: What’s good for the industry is good for the individual.

  3. Industry facts and figures Annual value (FOB Cape Town & Local Market) Avocado Mango Litchi Macadamia R450 mil R150 mil R50 mil R300 mil On-farm employment Avocado Mango Litchi Macadamia 4400 3000 1300 4400

  4. Industry facts and figures Avocado Industry • 12 400 ha • Season from March to October • Total production: 85000 to 100000 ton p.a. • Export orientated: Europe – 45% • Local fresh – 40% • Processing - Oil and Guacamole – 15% • Average production growth: ±2% pa • Major competitors: Spain, Peru, Kenya, Israel, Chile

  5. Industry facts and figures Mango Industry • 7500 ha • Season: December to March/April • Total production: 85000 to 100000 ton p.a. • Less export orientated than avocado industry, and exports are decreasing sharply every year due to low prices in Europe and a lack of accessible alternatives • Processing: Juice, dried, achar • Little to no growth in production • Competitors: Peru (main), Brazil, Ecuador, Puerto Rico

  6. Industry facts and figures Litchi Industry • 3357 ha • Season: December to February • Export orientated (Europe) • Total Production: 4000 – 6000 t p.a., of which ±60% exported • Processing: Juice • Local market easily over supplied mid season • Major competitor: Madagascar

  7. Industry facts and figures Macadamia Nut Industry • Fastest growing subtropical industry • 17000 ha • RSA currently world’s 2nd largest macadamia producer • Current production: 6000 t kernel p.a. over next few years as new plantings come into production • Export 96% of total production • SA currently accounts for 15% of world macadamia supply • Major competitors: Australia, Hawaii

  8. Subtrop’s services

  9. Each association can choose services as required Common to all Industry Affairs Technical services Market support services Communication Admin / Finance Research coordination Advisory services Overseas tech- nical services Market information Market development Services provided to member associations

  10. Members of associations Membership is voluntary. Growers and indsutry service providers. Membership of most associations accounts for at least 80% of production.

  11. Funding Growers are levied on local and export production. All activities, services and research are funded by the growers.

  12. Thank you

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