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Addressing Challenges to the Juice Industry

Addressing Challenges to the Juice Industry. Presentation to Florida Growers Rick Cristol President, JPA December 2012. Major Issue

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Addressing Challenges to the Juice Industry

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  1. Addressing Challenges to the Juice Industry Presentation to Florida Growers Rick Cristol President, JPA December 2012

  2. Major Issue Lack of understanding of the scientific research supporting the nutritional adequacy of 100% juice among the professional health community, the media and consumers.

  3. JPA’s Approach • Keep consumers informed about 100% juice and its role in a nutritious and balanced diet • Provide fact-based information grounded in sound science • Encourage consumption of 100% juice in moderation • Work with interested parties to address misinformation about 100% juice

  4. Coordinating with FDOC • Orange juice is an important part of the spectrum of 100% juices represented by JPA. • FDOC is a valuable partner to JPA in maintaining consumer confidence in 100% juice • Working together we can leverage each other’s knowledge and expertise to assure consumers that 100% juice is nutritious, tasty, and convenient.

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