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Marketing 333. Chapter 14 Supply Chain Management. A management system that coordinates and integrates all of the activities performed by supply chain members into a seamless process, from the source to the point of consumption, resulting in enhanced customer and economic value. Supply Chain.

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Marketing 333

Marketing 333

Chapter 14

Supply Chain Management


Supply chain management

A management system that coordinates and integrates all of the activities performed by supply chain members into a seamless process, from the source to the point of consumption, resulting in enhanced customer and economic value.

Supply Chain

Supply Chain Management


Supply chain integration

Relationship the activities performed by supply chain members into a seamless process, from the source to the point of consumption, resulting in enhanced customer and economic value.

Integration

The ability of two or more companies to develop social connections that serve to guide their interactions when working together.

Role

Specificity

When each firm in a supply chain has clarity in terms of knowing which firm is the leader, which firms are the followers, and which responsibilities are assigned to each firm.

Supply Chain Integration


Measurement integration

Measurement the activities performed by supply chain members into a seamless process, from the source to the point of consumption, resulting in enhanced customer and economic value.

Integration

Measurement Integration

The performance assessment of the supply chain as a whole that also holds each individual firm or business unit accountable for meeting its own goals

An accounting method used in measurement integration to assess the costs associated with each supply chain activity

Activity-Based

costing (ABC)


Technology and planning integration
Technology and Planning Integration the activities performed by supply chain members into a seamless process, from the source to the point of consumption, resulting in enhanced customer and economic value.

The creation and maintenance of information technology systems that connect managers across and through the firms in the supply chain

Technology and planning integration


Material and service supplier integration
Material and Service Supplier Integration the activities performed by supply chain members into a seamless process, from the source to the point of consumption, resulting in enhanced customer and economic value.

  • Firms should link seamlessly to those outsiders that provide goods and services to them.


Internal operations integration
Internal Operations Integration the activities performed by supply chain members into a seamless process, from the source to the point of consumption, resulting in enhanced customer and economic value.

Links internally performed work into a seamless process that stretches across departmental and/or functional boundaries, with the goal of satisfying customer requirements

Internal Operations Integration


Customer integration

Customer the activities performed by supply chain members into a seamless process, from the source to the point of consumption, resulting in enhanced customer and economic value.

Integration

Customer Integration

A competency that enables firms to offer long-lasting, distinctive, value-added offerings to those customers who represent the greatest value to the firm or

supply chain

The supply-chain process whereby customers are placed into groups A, B, and C according to their overall long-term value to the firm and to the extent to which the firm can serve their desires

ABC Segmentation


Customer relationship management

The prioritization of a firm’s marketing focus on different customer groups according to each group’s long-term value to the company or supply chain; designed to identify and build relationships with good customers.

Customer

Relationship

Management

Process

Customer Relationship Management


Customer service management

Customer different customer groups according to each group’s long-term value to the company or supply chain; designed to identify and build relationships with good customers.

Service

Management

Process

Customer Service Management

A multi-company, unified response system to the customer whenever complaints, concerns, questions, or comments are voiced; designed to ensure that customer relationships remain strong.


Demand management

The alignment of supply and demand throughout the supply chain to anticipate customer requirements at each level and create demand-related plans of action prior to actual customer purchasing behavior.

Demand

Management

Process

Demand Management


Order fulfillment

A supply chain management process that involves generating, filling, delivering, and providing on-the-spot service for customer orders.

Order Fulfillment

Process

Order Fulfillment


Manufacturing flow management

Manufacturing filling, delivering, and providing on-the-spot service for customer orders.

Flow

Management

Process

A process that ensures that firms in the supply chain have the resources they need

Manufacturing Flow Management


Supplier relationship management

A supply chain management process that supports manufacturing flow by identifying and maintaining relationships with highly valued suppliers

Supplier

Relationship

Management

Process

Supplier Relationship Management


Product development and commercialization

The group of activities that facilitates the joint development and marketing of new offerings among a group of supply chain partner firms.

Product

Development and

Commercialization

Process

Product Development and Commercialization


Returns management

A process that enables firms to manage volumes of returned product efficiently, while minimizing costs and maximizing the value of the returned assets to the firms in the supply chain.

Returns

Management

Process

Returns Management


Supply chain strategies

The strategy that focuses primarily on the removal of waste from the supply chain to achieve the lowest total cost to the members of the supply chain system

Lean Supply

Chain

Management

Agile Supply

Chain Management

Supply Chain Strategies

The supply chain strategy

that focuses primarily on

the ability of the firm to fulfill

customer demand, even if this

means somewhat higher costs


Lean versus agile supply chain management
Lean versus Agile Supply Chain Management from the supply chain to achieve the lowest total cost to the members of the supply chain system


Mapping the supply chain
Mapping The Supply Chain from the supply chain to achieve the lowest total cost to the members of the supply chain system


Logistical components of the supply chain

Sourcing & Procurement from the supply chain to achieve the lowest total cost to the members of the supply chain system

Order Processing

SupplyChainTeam

Inventory Control

Logistics Information System

Warehouse & Materials Handling

Transportation

Logistical Components of the Supply Chain


Trends in supply chain management

Advanced computer technology from the supply chain to achieve the lowest total cost to the members of the supply chain system

Outsourcing of logistics functions

Electronic distribution

Trends in Supply Chain Management

Globalization of supply chain management

Outsourcing of logistics functions


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