The fastenmaster lok line
Download
1 / 20

The FastenMaster LOK Line - PowerPoint PPT Presentation


  • 100 Views
  • Uploaded on

The FastenMaster LOK Line. Bringing greater value to your Pros and your business. Overview. Review the FastenMaster Lok Line Structural Wood To Wood Identifying it as a category Managing the category Bringing greater value to your Pro Bringing greater value to your bottom line

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'The FastenMaster LOK Line' - palmer


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
The fastenmaster lok line

The FastenMaster LOK Line

Bringing greater value to your Pros and your business


Overview
Overview

  • Review the FastenMaster Lok Line

  • Structural Wood To Wood

    • Identifying it as a category

  • Managing the category

    • Bringing greater value to your Pro

    • Bringing greater value to your bottom line

  • Identifying an end cap

  • Roles and responsibilities


Structural wood to wood
Structural Wood To Wood

  • Ledger Board/Deck Substructures

  • Multi-Ply Engineered Wood

    • LVL LSL PSL

  • General Heavy duty wood to wood

    • Carrying beams

    • Railings

    • Stair Stringers

    • Retaining Walls

  • Girder Trusses



Capturing your share two options
Capturing Your Share: Two Options

  • Option #1

  • One fastener fits all

    • Lag

    • Nailer


1 one fastener fits all
#1: One Fastener Fits All

  • Not true

    • Different applications have different demands

    • Have different end users

    • Require different fasteners

  • Leads to commoditization

  • Leads to competing on price


#2: The FastenMaster Option

  • Work with Market Leading Dealers to:

  • Segment the category

  • Bring greater value to each segment

  • Grow sales, profits and share for these leading Dealers


Market segmentation
Market Segmentation

  • Beer

    • MGD

    • Lite

    • Low Carb

    • Premium


Market segmentation1
Market Segmentation

  • Sneakers

    • Basketball

    • Tennis

    • Running

    • Cross Training


Segmentation
Segmentation

  • Drills

    • Corded

    • Cordless

    • Hammer

      • ½"

      • 3/8"

      • 18 v

      • 14.4 v


Structural wood to wood1
Structural Wood To Wood

  • Segment the categories

  • Identify the challenges and opportunities in each category

  • Engineer real solutions/Innovations

  • Communicate to the end users


Make it easy to find & buy:

2006 FastenMatser LOK Line

TimberLok – replace 3/8" lag countersinking

HeadLok - replace 3/8" lag non- countersinking

LedgerLok – replace ½" lag for ledgerboards

TrussLok – Multi-ply LVL LSL beam

TrussLok-Z – Girder truss connections


Commitment to pull through
Commitment to Pull Through

  • Engineer the correct fastener

  • Generate the correct data

    • ESR

    • EWP Mfr specifications

  • Communicate to the Pros


Communicate fastenmaster
Communicate: FastenMaster

  • End user advertising

  • PR

    • JLC

    • Popular Mechanics

    • Featured On This Old House

    • We get a lot of press because LOK Line hasbroad appeal


Communicate fastenmaster1
Communicate: FastenMaster

  • FPI – 6800 Pros

  • Five Free

  • Contractor Events

  • ESR

    • Code officials

    • Engineers/specifiers

    • Pros


Communicate dealer
Communicate: Dealer

  • In store signage

    • Header Board

    • Counter Top mat

    • Laminated cards

    • Sample Packs

  • Dealer education

    • Salesteam meeting


FastenMaster LOK Line:

LOKed in seconds.

LOKed for life.



Thank dealersYou


ad