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The FastenMaster LOK Line

The FastenMaster LOK Line. Bringing greater value to your Pros and your business. Overview. Review the FastenMaster Lok Line Structural Wood To Wood Identifying it as a category Managing the category Bringing greater value to your Pro Bringing greater value to your bottom line

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The FastenMaster LOK Line

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  1. The FastenMaster LOK Line Bringing greater value to your Pros and your business

  2. Overview • Review the FastenMaster Lok Line • Structural Wood To Wood • Identifying it as a category • Managing the category • Bringing greater value to your Pro • Bringing greater value to your bottom line • Identifying an end cap • Roles and responsibilities

  3. Structural Wood To Wood • Ledger Board/Deck Substructures • Multi-Ply Engineered Wood • LVL LSL PSL • General Heavy duty wood to wood • Carrying beams • Railings • Stair Stringers • Retaining Walls • Girder Trusses

  4. Structural Wood To Wood $128,000,000

  5. Capturing Your Share: Two Options • Option #1 • One fastener fits all • Lag • Nailer

  6. #1: One Fastener Fits All • Not true • Different applications have different demands • Have different end users • Require different fasteners • Leads to commoditization • Leads to competing on price

  7. #2: The FastenMaster Option • Work with Market Leading Dealers to: • Segment the category • Bring greater value to each segment • Grow sales, profits and share for these leading Dealers

  8. Market Segmentation • Beer • MGD • Lite • Low Carb • Premium

  9. Market Segmentation • Sneakers • Basketball • Tennis • Running • Cross Training

  10. Segmentation • Drills • Corded • Cordless • Hammer • ½" • 3/8" • 18 v • 14.4 v

  11. Structural Wood To Wood • Segment the categories • Identify the challenges and opportunities in each category • Engineer real solutions/Innovations • Communicate to the end users

  12. Make it easy to find & buy: 2006 FastenMatser LOK Line TimberLok – replace 3/8" lag countersinking HeadLok - replace 3/8" lag non- countersinking LedgerLok – replace ½" lag for ledgerboards TrussLok – Multi-ply LVL LSL beam TrussLok-Z – Girder truss connections

  13. Commitment to Pull Through • Engineer the correct fastener • Generate the correct data • ESR • EWP Mfr specifications • Communicate to the Pros

  14. Communicate: FastenMaster • End user advertising • PR • JLC • Popular Mechanics • Featured On This Old House • We get a lot of press because LOK Line hasbroad appeal

  15. Communicate: FastenMaster • FPI – 6800 Pros • Five Free • Contractor Events • ESR • Code officials • Engineers/specifiers • Pros

  16. Communicate: Dealer • In store signage • Header Board • Counter Top mat • Laminated cards • Sample Packs • Dealer education • Salesteam meeting

  17. FastenMaster LOK Line: LOKed in seconds. LOKed for life.

  18. Grow the market, sales and profitability for our best dealers

  19. Thank You

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