social networking past present future
Download
Skip this Video
Download Presentation
Social Networking Past, Present, Future

Loading in 2 Seconds...

play fullscreen
1 / 60

Social Networking Past, Present, Future - PowerPoint PPT Presentation


  • 137 Views
  • Uploaded on

Social Networking Past, Present, Future. Mark Suster Caltech MIT Enterprise Forum October 9, 2010 @ msuster www.BothSidesofTheTable.com . Where Did Social Networking Start?. In our debates we tend to focus too much on technology.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Social Networking Past, Present, Future' - palmer


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
social networking past present future

Social NetworkingPast, Present, Future

Mark Suster

Caltech MIT Enterprise Forum

October 9, 2010

@msuster

www.BothSidesofTheTable.com

it s about the 6 c s
It’s about the 6 C’s
  • Communications
  • Connectedness
  • Common Experience
  • Content
  • Commerce
  • Cool Experiences (ok, entertainment ;-)
it s why
It’s why

Becomes

it s why1
It’s why

Becomes

and groups have been around for ages
And “groups” have been around for ages
  • Mothers’ clubs
  • Church groups
  • Education
social networks have been around for a long time
Social networks have been around for a long time.
  • Usability is better.
  • 3rd-party platforms.
  • More people are connected.

But same old shit.

facebook launched was exclusive
Facebook launched. Was exclusive
  • Teenage
  • Middle America
  • Scantily Dressed
  • Design chaos
  • Ads galore
  • Not verified
  • Up market
  • University
  • Exclusive
  • Urban elite
  • Clean
  • Ad free
  • Verified
myspace bought photobucket google bought youtube
MySpace Bought PhotoBucket & Google Bought YouTube

And MySpace declared war on developers

and this guy 22
And this guy (22)

Schooled this guy (75)

and we re back to advertising non web pages
And we’re back to advertising non-web pages

Brands are spending big & abandoning web pages

twitter really is a totally new concept
Twitter really is a totally new concept
  • Marketing channel
  • RSS reader
  • Instant messaging
  • Chat Room
  • Data mine
  • Customer service Dept
and people are building platforms to enable this
And people are building platforms to enable this

Business Logic

Mapping Layer

Points of Interest

2 we form around true networks
2. We Form Around True Networks

Family

Friends

Areas of Interest

Business Associates

Dating

Networking

2 we form around true networks1
2. We Form Around True Networks

Family

“ I’m coming home for Thanksgiving”

Friends

“ Check out how wasted we were ;-)”

Areas of Interest

“ Why did you choose MongoDB?”

Business Associates

“ I can’t believe we’re working again this weekend ”

Dating

“ I love The Decemberists, too!”

Networking

“I’m looking for a role as a Director”

3 privacy becomes a bigger concern
3. Privacy becomes a bigger concern

Your Friend

Pictures of your Kids

3rd Party App

Personal Info

You

Date of Birth

3 privacy becomes a bigger concern1
3. Privacy becomes a bigger concern

Tweets

@ messages

DMs

(private)

3rd Party Apps Can Access

so advertising content curation are instantly more targetable
So advertising & content curation are instantly more targetable

But most websites don’t know what to do beyond this

5 third party tools e g meebo toolbar will bring social networks to websites
5. Third Party Tools (e.g. Meebo Toolbar) Will Bring Social Networks to Websites

Chat

Twitter /

Facebook

6 social networking will split into layers
6. Social Networking Will Split into Layers

Business Logic

Mapping Layers

Totally New Opportunities

Network Layers

Social Graph / Features

Open Source Data

Mgmt Tools

EC2

S3

7 social chaos creates new markets
7. Social chaos creates new markets

Social Support

Social SFA

Social Marketing

Personal Relationship Mgmt

Reputation Mgmt / Authority

Social Analytics

slide56
The definition of social networking will cease to exist in the way that we seldom think about Internet companies
plus a change
Plus ça change

April 2000

Jan 1998

May 2007

it s why zuckerberg remains paranoid
It’s why Zuckerberg remains paranoid

And why there’s still a dream for those of you who work hard & innovate

ad