Crisis & Emergency Risk Communication Barbara Reynolds, Ph.D. Hong Kong H5N1 Outbreak, 1997. CDC Epidemiologic Investigation. Surveillance & Control. 1918 Pandemic Deaths by Age.
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Crisis & Emergency Risk CommunicationBarbara Reynolds, Ph.D.
Figure 2. "U-" and "W-" shaped combined influenza and pneumonia mortality, by age at death, per 100,000 persons in each age group, United States, 1911–1918. Influenza- and pneumonia-specific death rates are plotted for the interpandemic years 1911–1917 (dashed line) and for the pandemic year 1918 (solid line)
Jeffery K. Taubenberger* and David M. Morens†*Armed Forces Institute of Pathology, Rockville, Maryland, USA; and †National Institutes of Health, Bethesda, Maryland, USA
5 public concerns. . .
All risks are not accepted equally
Accuracy of Information
Speed of Release
We can’t accomplish our mission
Anger arises when people. . .
Sometimes, anger arises when . . .
Richard Besser led the United States’ top public-health agency as swine flu broke out on its doorstep. And his communication shaped the early days of a pandemic
Social Media: Crisis Role
Trust is needed first before someone will:
Feel able to rely upon a person (organization),
Take reasoned risks, and
Willingly cooperate and achieve a goal.
Page Views for January 1st through 24th
Search terms focus on earthquake preparedness and response.
Large spikes in traffic over norm.
Professional guidance getting heavy traffic (wound management, crush injury, etc.).
Many Spanish speakers visiting site.
CDC Earthquake PSAs and Podcasts provide messages about what you can do to protect yourself and your family before, during, and after.
To subscribe to this and other CDC podcasts, visit the CDC Podcast Subscriptions page.
Face the Media
Your public messages in a crisis must be:
“Bridges” back to what you want to say:
Avoid patterned suits, stripes, and checks.
Button double-breasted suits; unbutton single-breasted suits. Sit on your coattails.
White or light blue shirts are the most conservative, serious shirts.
Neckties should be somber. Do not “advertise” a product or point of view on your tie—you know what they are.
Men and Women