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E-commerce and regional innovation policies: The case of RPIA-NRW

E-commerce and regional innovation policies: The case of RPIA-NRW. Michael Guth Sen. Consultant and Project Manager ZENIT GmbH Phone: ++49-208-30004-56 Mail: mg@zenit.de. VERITE Conference The changing role of supply chains in regional development. Cardiff, February 20-21, 2003.

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E-commerce and regional innovation policies: The case of RPIA-NRW

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  1. E-commerce and regional innovation policies: The case of RPIA-NRW Michael GuthSen. Consultant and Project ManagerZENIT GmbH Phone: ++49-208-30004-56 Mail: mg@zenit.de VERITE Conference The changing role of supply chains in regional development Cardiff, February 20-21, 2003

  2. Regional Programme with Innovative Actions in NRW RPIA - NRW: Background • Legal Framework: Art. 4 of ERDF regulation (innovative measures) • New approach of the Commission regional economic development based on technological innovation Information society serving regional development regional indentity and sustainable development • Whole territory of EU is eligible for funding (150 regions) • Funding: 50 % - 80%; 0,3 – 3,0 Mio. EUR ERDF contribution • Further information http://europa.eu.int/regionalpolicy/innovation/index_en.htm

  3. RPIA - NRW: The policy approach • Planning and testing new opportunities for the use of information society for regional development • Stimulating the use of ICTs both in the public and in the private sector • Mobilising more momentum by influencing mainstream programmes

  4. Action 2 Action 1 Internet-strategies for SMEs E-regional development plans (e-RDPs) Obj. 2 areas only Total territority of NRW Objective: - Raise awareness for a strategic use of the Internet by SMEs- Implementation of innovative internet orientated strategies with/in SMEs • Objective: • Developing and implementing • local/regional strategies and plans • for the integration of Info. Soc. into • regional development (RISI) RPIA: Two elements ZENIT: Technical assistance organisation

  5. RPIA NRW RPIA - NRW: administrative/financial details Public resources per action: 2 Mio. € Financing: 50% ERDF + 50% NRW Period: 01.01.2002 – 31.12.2004 (31.07.2005) www.innovationsprogramm-nrw.de

  6. RPIA NRW E-commerce dimension • Micro level: e-commerce activities do not only concern POS; all (firm) parts of the intra-firm value chain have to contribute to a successful e-commerce approach (hence strategic use of ICTs - mainly internet - is key for success). • Meso level: Regional development strategies in NRW focus on (in between) cluster building. Internet elements in policy approaches focussing on networks/clusters are half- way to B2B e-commerce activities in regional supply chains. • Macro level: Cluster approach is a new guideline for regionalised (policy) innovation policy in NRW. Government intends to reduce digital divide. Both micro and meso level are in the RPIA‘s focus.

  7. RPIA NRW RPIA NRW: Quantitative Results Internet SME Official proposals: 28 Selected: 9 Funding request: 1.8 Mio. EUR eRDP Expr. of interest: 29 Official proposals: 15 Funding request: 2.5 Mio. EUR

  8. RPIA NRW Examples of selected projects 1/2 e-RDP • Online application and approval of heavy weight lorry traffic on roads • Electronic database for industrial sites in rural areas • Co-operation platform for tourism • Regional competence network using ICT elements for network enhancing

  9. RPIA NRW Examples of selected projects 2/2 Internet SME • Programming and running of a cluster-server in the field of metal- construction • New e-commerce technologies for shops and trade firms • Strategic use of internet in small book-shops (Hugh Grant‘s book- shop in Notting Hill) • Portal for crafts firms

  10. RPIA NRW Preliminary results / „hopes“ • E-commerce activities will foster cluster building • E-commerce increases market transparencycompetitive pressure  •  Creation of competitive advantages in the notion of M. Porter

  11. RPIA NRW (Very) First policy recommendations • Raising awareness and training is still necessary • Integration of e-commerce support actions into cluster policy approaches • Generation of „best practice“ through public funding • AND • Dissemination of best practice (=raising awareness and training)

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