The pharmasim case period review
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The PharmaSim Case Period Review . Prepared by: Nik Rentas Turgut Tezir. August 10, 2006. OUTLINE. General Period Review Period Performance Period 4 Period 5 Period 6 Period 7 Conclusions I & II . General Period Review. General Period Review. General Period Review.

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The PharmaSim Case Period Review

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The pharmasim case period review

The PharmaSim CasePeriod Review

Prepared by:

Nik Rentas

Turgut Tezir

August 10, 2006


Outline

OUTLINE

  • General Period Review

  • Period Performance

  • Period 4

  • Period 5

  • Period 6

  • Period 7

  • Conclusions I & II


General period review

General Period Review


General period review1

General Period Review


General period review2

General Period Review


Period performance

Period Performance

  • Period 1 was below average compared to groups in the class.

  • Period 8 was above average

    • We were in the top 3 best company based on

      • net income,

      • return on expenditures and

      • return on sale.

    • We were in the top 4 best company based on

      • stock price.

    • We were in the top 5 best company based on

      • share of manufacturer sales,

      • cumulative net income


Period 4

Period 4

  • Allround + 12hr Multi Capsule

    • Capsule & Stronger

  • Net Income and Stock Price climb

  • Advertising & promotional spending high

  • Grocery and retail store sale grew

  • Curall has also requested permission to sell children cough medicine


Period 5

Period 5

Advertising & promotional spending high

  • Product awareness high but declining

  • New competitor products introduced with better marketing strategies, more focused segmentation.

  • Ethik introduced End+

  • Net Income increased almost double size

  • Stock prices increased

  • Retail sales grew by 12.8%


Period 6

Period 6

  • Allright children medicine introduced

  • Total advertising and promotional spending increased

  • Sales force increases caused major improvements

  • Net Income and Stock prices grew

  • Retail sales grew by 7.3%

  • Convenience store sales decreased 21.8 %


Period 7

Period 7

  • Advertising and promotional spending increased

  • We continue to increase sales force

  • Grocery stores showed the strongest growth in this period with an increase of 7.5%.

  • Retail sales grew by $164.1 million.


Conclusions i

Conclusions I

  • An average advertisement and promotional allowance help us to increase product awareness although didn’t help retention.

  • The best advertising company had a marginal effect. We switched over cheaper advertisement company to reduce advertising cost.

  • Through cost cutting in advertising we increased our sales force to attempt to match that of B&B.

    Doing so made retail sales skyrocket and brought us within 10 million dollars of B&B.


Conclusions ii

Conclusions II

  • Through cost cutting in advertising we increased our sales force from period 6 on to attempt to match that of B&B.

    Doing so made retail sales skyrocket in period 8 bringing Allstar within 103 million dollars of B&B in retail sales.


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