Download
1 / 1
10 likes | 10 Views
What Does a Public Relations Agency Do?<br>The world of public relations (or PR as it is sometimes called) is one where the public's interest is always front and center. The public relations strategy chosen will determine the success of any event or campaign, no matter if it's a PR specialist who helps a company to improve its image or a person helping to elect a politician. This is where the difference lies between a good PR strategy and one that fails. A poor public relations strategy will yield unsatisfactory results because the public won't care about what happens at any given time; they'll j
E N D
So, that is a broad, philosophical description of what a public relations agency does, at a broadest level. Let's now discuss what a professional in public relations does. A public relations specialist is responsible for gathering and disseminating information, and responding to any requests. Public relations specialists also ensure that public figures are well-respected by news agencies and other media organizations. Public figures can include politicians, athletes, talk show hosts, etc. Public relations specialists usually manage or supervise the PR campaigns for these public figures. A third aspect of public relation that's not as philosophical is the work of the agency when it is requested to perform investigative work on a newspaper or magazine. Sometimes this type of newsgathering is referred to as "behind the scene" work. Because reporters or other media personnel don't wish to deal with the press releases and public relations, this type of coverage may require the assistance of a PR company. The agency will handle the entire PR effort, making sure the story is accurate and well-kept. A public relations agency will sometimes be called upon to defend a particular company, politician, athlete or celebrity against an attack advertisement or defamation suit. The company's reputation will be at risk in this instance, so the public relations agency must do all it can to protect it before the court of opinion. Sometimes media personalities are in trouble, particularly if they respond negatively to negative news stories. The same goes for sports teams, business people, bands and musicians. A public relations agency may also be called upon to defend a public figure who has been accused of sexual harassment or other criminal activity. The PR agency may need to develop a variety of public statements and social media strategies in order to defend the individual. The firm may also have to make available certain information about the situation, perhaps compiling a riverqwci533.shutterfly.com/22 list of sexual harassing incidents that have come up in recent weeks, months or days. These statements can be posted on social media and in press releases. Many PR agencies also perform media liaison. This is where they collaborate with radio stations, television stations, newspapers and other organizations to spread news about specific companies, people, or organizations. It could include creating press releases and personal correspondences. An PR firm might be able to post news about new products or services on the shelves of stores at the exact same time it goes public. This liaison can also be used to maintain celebrity reputations. A public relations agency often writes articles for newspapers and magazines that need to be publicized. They are usually written by independent writers contracted by a professional agency. The agency writes articles that are specifically geared toward that product, and they then place them online at various article directories. A PR agency can increase website traffic by placing informative articles on the internet if they are placed in the right context. An experienced PR company will know how to find keywords that can be used to attract attention to products. When it comes to social media, there are not many limits to what can be written and published about a business or organization. For instance, a public relations firm can go onto Facebook, Twitter, MySpace or LinkedIn and write press releases or commentaries about the company or brand. Blogs are the same. An PR company can create blogs relevant to the business, and post links to their website or Facebook pages whenever it is interesting. This allows you to market your brand, and keeps the public updated about new trends and events.
