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What Does a Public Relations Agency Do?<br>Public relations, or PR, is a world where the public interest is at the forefront. Whether it is a public relations specialist helping a company improve its public image or an individual helping to get a candidate into office, the outcome of any campaign or event is determined by the public relations strategy adopted. This is where the difference lies between a good PR strategy and one that fails. A poor public relations strategy will yield unsatisfactory results because the public won't care about what happens at any given time; they'll just have to dea
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This is an abstract description of the work that a public relations agency does at its broadest. Now let's talk about what a public relations specialist actually does in the practical world. In general, a public relations specialist gathers and disseminates information and takes care of any public information requests that come their way. Public relations specialists also ensure that public figures are well-respected by news agencies and other media organizations. Politicians, athletes and talk-show hosts are all examples of public figures. Public relations specialists usually manage or supervise the PR campaigns for these public figures. Another aspect of public relations that isn't as philosophical is what happens when the public relations agency is asked to do a piece of investigative work for a newspaper, magazine, television station, etc. Sometimes this type of newsgathering is referred to as "behind the scene" work. Because reporters or other media personnel don't wish to deal with the press releases and public relations, this type of coverage may require the assistance of a PR company. The agency will handle the entire PR effort, making sure the story is accurate and well-kept. A public relations agency will sometimes be called upon to defend a particular company, politician, athlete or celebrity against an attack advertisement or defamation suit. In this case, the company's reputation is at stake, and the agency needs to do everything possible to defend it in the court of public opinion. Media personalities can sometimes get themselves into hot water, especially if they react negatively to a negative piece of news. This is true for musicians, band members, sports players, and businesspeople. A public relations agency may also be called upon to defend a public figure who has been accused of sexual harassment or other criminal activity. The PR agency may need to develop a variety of public statements and social media strategies in order to defend the individual. The firm may also have to make available certain information about the situation, perhaps compiling a list of sexual harassing incidents that have come up in recent weeks, months or days. These statements can be posted on social media and in press releases. Another type of public relations function that many PR agencies perform is that of media liaison, meaning that they work with other entities such as newspapers, radio stations and television stations to get news out about a specific company, organization or person. This may include writing press releases, creating personalized correspondences, submitting news releases to different press release services and working with them to distribute the news. An PR firm might be able to post news about new products or services on the shelves of stores at the exact same time it goes public. Such a liaison also works with celebrities, ensuring that their reputations are maintained in the public eye. Public relations agencies often write articles for magazines and newspapers that are publicized. They are usually written by independent writers contracted by a professional agency. They create articles specifically for that product and then post them on various directories. If the articles are used in the proper context and with proper keyword search, a PR company can help to increase the website traffic for a product or service by appearing in an informative way on the web. A PR firm will be good at finding keywords that are likely to draw attention to a product. There are no limits on what can be published or written about an organization and business via social media. For instance, a public relations firm can go onto Facebook, Twitter, MySpace or LinkedIn and write press releases or commentaries about the company or brand. Blogs are the same. A PR firm can write blogs that are relevant to the
business and then post links to the company's website or pr company meaning Facebook page whenever they find it interesting to do so. This allows you to market your brand, and keeps the public updated about new trends and events.
