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produqti momsaxureba da brendingi

produqti momsaxureba da brendingi. ZiriTadi sakiTxebi. produqtis cneba Pproduqti da momsaxureba Psamomxarebelo da sawarmoo produqti samomxarebeloproduqti : yoveldRiuri moxmarebis, ZiriTadi momxmareblis, gansakuTrebuli moxmarebis, pasiuri moTxovnis produqtebi.

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produqti momsaxureba da brendingi

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  1. produqti momsaxureba da brendingi

  2. ZiriTadi sakiTxebi • produqtis cneba • Pproduqti da momsaxureba • Psamomxarebelo da sawarmoo produqti • samomxarebeloproduqti: yoveldRiuri moxmarebis, ZiriTadi momxmareblis, gansakuTrebuli moxmarebis, pasiuri moTxovnis produqtebi. • sawarmoo daniSnulebis produqtebi

  3. ra aris produqti • marketinguli SemoTavazebis mTavari elementi • marketinguli kompleqsis dagegmva • rac SeiZleba bazrs miewodos SesaZenad, momxareblis survilis an saWiroebis dasakamyofileblad

  4. produqtis done • ZiriTadi sargebeli- Cven vyidiT imeds guCis sunamo • sargeblidan realur produqtze gadadian /produqti, dizaini, xarisxis done, brendis, SefuTva • gazviadebuli produqti damatebiTi sargebeli • sargebelTa komleqti, romelic maT moTxovnilebebs akmayofilebebs

  5. produqtis klasifikacia • samomxmareblo produqtebi, yoveldRiuri moxmarebis produqti yovelgvari Zalisxmevis gareSe yidulobs • ZiriTadi moxmarebis produqti arCevs xarisxisa, fasis, stilis da sxva niSan Tvisebebis mixedviT • gansakuTrebuli produqti , romelsac unikaluri maxasiaTebeli aqvs an brendi aqvs • pasiuri produqti samomxareblo produqti, rome;lis Sesaxeb momxarebelbm araferi ician

  6. produqtis klasifikacia • sawarmoo daniSnulebis produqti sam ZiriTad jgufs: masalebi da nawilebi, ZiriTadi saSualebebi , maragebsa da momsaxurebebs /aq brendi nakleb mniSvnelovania • ZiriTadi saSualebebi-Senobebi, mowyobilebebi didi kompitiurelei sistemebi warmpebis provcesisi xelSemwyobi daqtorebi • biznes produqtebi momarageba da da momsaxureba • sawarmos sferos xelsayrel produqtebis erToblioba

  7. organizaciebi, adamianebi , adgilebi, ideebi • organizaciis marketingi –qmnian produqts, romelic kompanias sWirdeba bazarze gasatanad • adamianis marketingi • adgilis markertingi • socialuri marketingi

  8. socialuri marketingi • socialuri marketingi –komerciuli instrumentebis gamoyenebiT axali socialuri produqti • Socialuri marketingi moicvs marketinguli kompleqsis yvela elements

  9. Pproduqtis maxasiaTeblebi • Pproduqtis xarisxi • Pproduqtis stili da dizaini • Bbrendingi • SefuTva • etiketi • Pproduqtis mxardamWeri momsaxureba

  10. Mmomsaxurebis marketingi ZiriTadi maxasiaTeblebi • momsaxurebis aramaterialuroba • Mmomsaxurebis ganuyofeloba • Mmomsaxurebis heteregenuloba /cvalebadoba/ • malfuWebadoba

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