What jobs are there in Marketing?. Market Research . Involves researching the intended target. Research involves the first process of understanding the consumer, what their needs are, what their purchasing habits are, Surveys…. Brand Managers.
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It is their job to distill the brand's essence, map out their competitors in their brand's category, identify marketing opportunities, and be able to effectively communicate the unique benefits of that product or service.
Their job is to conduct research on demographics of the targeted consumers. They use that research to get to know what motivates their behavior in the marketplace. The job of the Media Buyer is to find media to place ads in
This team works on creating programs that unite advertising to purchase incentives such as special discounts, coupons, samples, gifts with purchase, rebates, and sweepstakes. Creativity and judgment are highly valued.
The job and oath that a Public Relations employee often takes is to portray the company in a flattering light, uphold its public image in a crisis, generate a positive buzz around its company and business practices, and of course to publicize its products and services successfully.