The app world
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The APP world. Jens Peder Kristensen Formand, ITS Danmark. Platform. Musikafspillere Bilers instrumentbræt Mobiltelefoner TV apparater Spillekonsoler Personlige computere Køleskabet?. Udfordringer. Enheder 4 CPU, 3D, OLED, NFC, 4G, ….. Platforme/OS Markeder. OS. iOS, App store

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The APP world

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The app world

The APP world

Jens Peder Kristensen

Formand, ITS Danmark


Platform

Platform

  • Musikafspillere

  • Bilers instrumentbræt

  • Mobiltelefoner

  • TV apparater

  • Spillekonsoler

  • Personlige computere

  • Køleskabet?


Udfordringer

Udfordringer

  • Enheder

    4 CPU, 3D, OLED, NFC, 4G, …..

  • Platforme/OS

  • Markeder


The app world

OS

  • iOS, App store

  • Android, Android Market, other markets

  • Symbian s60, Ovi Market

  • Symbian^3, Ovi Market

  • Windows Mobile 6, Windows Market place

  • Windows Phone 7, Windows market place

  • Windows CE

  • Samsung Bada

  • Palm, Palm App Catalog

  • RIM, Blackberry app world

  • Meego (merging Intels Moblin og Nokias Meemo)

  • Java


The app world

App Store Oversigt

  • Ovidownloads: Appsare 75% ; ** 3 part app stores *** ExcludingiPod & iPad

  • Note: 3 part app stores sælger mest af Windows Mobile, RIM og Palm applikationer.


Udviklingsmuligheder

Udviklingsmuligheder

Nativeapp:

- Dyrt, god bruger-funktionalitet

  • Multiple platforme:

  • Billigere, dårligere brugerfunktionalitet

  • Appcelerator, PhoneGap, RhoMobile, Titanium, MoSync

Mobile web:

- HTML5, CSS3, java script

  • Hybrid:

  • Browser i nativeapp

  • Let at vedligeholde indhold

  • Billigt at udvikle


Opm rksomhedspunkter

Opmærksomhedspunkter

  • Start med én platform

  • Lav det super godt fra starten. Du får kun én chance og 10 sekunder

  • Brug hybrid hvis muligt

  • Hvis din app ikke er blandt top 10, så kræver det kostbar markedsføring at få den ud til brugerne


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