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Typography. PROFITT Curriculum Graphic Design Module __ Graphic Design Fundamentals. Typography is. The Style, arrangement, or appearance of typeset matter (merriam-webster.com). Typefaces . Serif (ABCDEFG) vs. San-Serif (ABCDEFG). Serif.

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Typography

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Typography

Typography

PROFITT Curriculum

Graphic Design Module __

Graphic Design Fundamentals


Typography is

Typography is

  • The Style, arrangement, or appearance of typeset matter (merriam-webster.com)


Typefaces

Typefaces

Serif (ABCDEFG)

vs.

San-Serif (ABCDEFG)


Serif

Serif

  • Serif fonts have little stokes on the ends of lines (ABCDEFG)

  • It is generally agreed that serif fonts are easier to read in print


San serif

San-serif

  • San-serif fonts do not have added stokes (ABCDEFG)

  • It is generally agreed that serif fonts are easier to read on a screen

  • Note: Both serif and san-serif typefaces are regularly used in print and online


Typography1

Typography

  • Your goal should be to convey information in the clearest way possible

  • Do not get carried away using too many different fonts or selecting fonts which are not appropriate for your piece.

  • For example, would you use Rosewood Std for a resume?


Typography

Note

  • Typefaces are developed over much time, taking into consideration even the smallest details.

  • It is generally considered a bad idea to manipulate the font in any way.

  • Adding a stroke, skewing, or adjusting the vertical and horizontal scale often leads to unprofessional results. It is best to avoid all of these in the beginning.


Typography

Note

  • Typography is an entire subset within graphic design focusing on typeface, line length, leading, etc. which will need further exploration after this course if you are interested in learning more.


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