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Typography. PROFITT Curriculum Graphic Design Module __ Graphic Design Fundamentals. Typography is. The Style, arrangement, or appearance of typeset matter (merriam-webster.com). Typefaces . Serif (ABCDEFG) vs. San-Serif (ABCDEFG). Serif.

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typography

Typography

PROFITT Curriculum

Graphic Design Module __

Graphic Design Fundamentals

typography is
Typography is
  • The Style, arrangement, or appearance of typeset matter (merriam-webster.com)
typefaces
Typefaces

Serif (ABCDEFG)

vs.

San-Serif (ABCDEFG)

serif
Serif
  • Serif fonts have little stokes on the ends of lines (ABCDEFG)
  • It is generally agreed that serif fonts are easier to read in print
san serif
San-serif
  • San-serif fonts do not have added stokes (ABCDEFG)
  • It is generally agreed that serif fonts are easier to read on a screen
  • Note: Both serif and san-serif typefaces are regularly used in print and online
typography1
Typography
  • Your goal should be to convey information in the clearest way possible
  • Do not get carried away using too many different fonts or selecting fonts which are not appropriate for your piece.
  • For example, would you use Rosewood Std for a resume?
slide7
Note
  • Typefaces are developed over much time, taking into consideration even the smallest details.
  • It is generally considered a bad idea to manipulate the font in any way.
  • Adding a stroke, skewing, or adjusting the vertical and horizontal scale often leads to unprofessional results. It is best to avoid all of these in the beginning.
slide8
Note
  • Typography is an entire subset within graphic design focusing on typeface, line length, leading, etc. which will need further exploration after this course if you are interested in learning more.
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