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Meeting of the Minds San Francisco

Meeting of the Minds San Francisco. Meeting of the Minds. Cisco and Qualcomm offer the latest in Carrier Grade Wi-Fi Services for the City of San Francisco City Wi-Fi Access of Today and Tomorrow: N ext generation Wi-Fi Solutions from Cisco & Qualcomm

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Meeting of the Minds San Francisco

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  1. Meeting of the MindsSan Francisco

  2. Meeting of the Minds • Cisco and Qualcomm offer the latest in Carrier Grade Wi-Fi Services for the City of San Francisco • City Wi-Fi Access of Today and Tomorrow: • Next generation Wi-Fi Solutions from Cisco & Qualcomm • Seamless Wi-Fi roaming (Next Generation Hotspot) • Wi-Fi Analytics • Wi-Fi Location Based Services • Snapdragon Camera Gestures • Wi-Fi Display & High Efficiency Video • Wireless Charging & Smart Energy Metering

  3. Are you ready for this? Mobile data grow rate will be x3 faster than fixed IP traffic growth Mobile data to grow x 26 Avg.mobile user to generate about 15 billion 2015 About 67% Connected devices (2 per capita) 1GB /month Will be video 2010 Comparing to 63MB today Source: Cisco Visual Networking Index 2011

  4. The Value of Carrier-Grade Wi-Fi • Deliver accurate, continuously available, and secure broadband over Wi-Fi • Enable new context-aware applications in public and private venues • Navigational services • Local Services Discovery • Proximal “push” advertising & content delivery • Finding people and items of interest • Consumer analytics • Asset tracking Shopping Malls Airports Stadiums University Campuses Museums Convention Centers

  5. The New Wi-Fi Experience CONNECT DETECT ENGAGE GUEST PRESENCE GUEST ACCESS GUEST EXPERIENCE • A clear technology path for transforming the network • Offer services customized and localized for each citizen or customer • Create differentiated in-venue experiences

  6. Brought to You By Next Generation Hotspot Detect, Connect, Engage 1 2 3 4 Next Generation Hotspot EAP-SIM, EAP-TLS, EAP-TTLS Roaming 802.1x/802.11i Encrypted Wi-Fi Link Local Service Discovery 802.11u Pre Association Pre Authentication Seamless authentication & Wi-Fi roaming - Wireless Broadband Alliance RELIABLE Carrier class solution SECURE Extends existing SIM-based authentication techniques over encrypted Wi-Fi SEAMLESS Simplifies network discovery and selection for seamless cellular data offload PROFITABLE Enables location-based and value-added services

  7. Location-based Analysis Target services by understanding patterns Predict where people go Certain parts of retail get more visitors How people move through a venue

  8. Specific information about a geo-location – either indoors or out Improved customer experience drives loyalty Offered service can increase basket size Targeted advertising/marketing Find a Family Member/Friend Context-Aware Location: Consider the Possibilities

  9. How It Works MSP Credentials 3G Macro Site Residential Managed AP Smartphone Metro Wi-Fi Cisco Cloud Connect “Plug and Play” Partner Net Internet SMB Managed AP On Premise Content Stadium / Large Venue Indoor Hotspot

  10. Wi-Fi Alliance – Board of Directors WBA / Next Generation Hotspot – Board of Directors Small Cell Forum – Board of Directors IEEE – Chair of multiple working groups Cisco and San FranciscoWi-Fi Industry Leadership

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