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Website Technology and Internet Marketing for Small, Medium, and Large Business Enterprises

Website Technology and Internet Marketing for Small, Medium, and Large Business Enterprises. The Next Generation: Interactive E-Properties Presented by D. Hornsby Technology Enterprises and The Good Work Network. Cellular Networks vs. Data Networks. Hurricanes Katrina and Rita

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Website Technology and Internet Marketing for Small, Medium, and Large Business Enterprises

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  1. Website Technology and Internet Marketing for Small, Medium, and Large Business Enterprises The Next Generation: Interactive E-Properties Presented by D. Hornsby Technology Enterprises and The Good Work Network

  2. Cellular Networks vs. Data Networks • Hurricanes Katrina and Rita • Cellular services inoperable • Text messaging services are good • Land - based cell tower infrastructure • Satellite / Internet - based infrastructure • PDA Cell Phone Advantage • High Definition Standards Forthcoming

  3. Internet Real Estate • Today we change your concept of the internet from a collection of Websites to a collection of E-Properties. • Website vs. E-Property • 3D Virtual Property

  4. Website Basics • Domain Name • Hosting • Content Management • E-Property

  5. Your Domain Name • Beginning of Success on the Internet • Simple to remember and type • Attractive and descriptive • Must have Impact

  6. Hosting Service • Server location of your domain name • 24-7-365 • Foundation upon which your website is built • The more utilities the better

  7. Content Management Service • E-Property Manager (Webmaster) rules here • You provide content • Content must be dynamic • Transforms your website into “E-Property”

  8. Your E-Property • Like Real Estate Property • Adding new content adds value • Longevity adds value • Adding functionality adds value • Adding automation adds value • E-Slum or E-Ritz?

  9. The Ultimate E-Property • Your Business E-Property will ultimately be your portal to doing local and global E-Commerce. • Position your business to be able to advertise, sell, transact, train, and profit; all through your fully interactive website. • Your E-Property Makes Money for You!!!

  10. Your E-Property Objectives • Establish a World-Class Interactive E-Property. • 100%+ increase in online business revenues. • Integrate more real-time customer interaction with your business through your E-Property.

  11. Today’s Situation • Static Websites • No customer contact • No feedback as to website effectiveness • No adaptation to customer needs • No customer service provided • We don’t know who or when a customer visited our site. • Customers buy from companies who give them personal attention.

  12. Business Back Office Online • Dynamic Client Database Management • Dynamic Prospect Database Management • Unlimited E-mailings without Spamming • Customized (Personalized) Newsletters • Auto-Responders • Website Content Management • Merchant Account Services

  13. Webcast Technology • Webcasting allows you to make LIVE presentations from your website to anyone, anywhere in the world! Use it to talk to your customers, train staff, make sales presentations, decrease your expenses and increase your profits…

  14. Webcast Packages • Instant Meeting Room • Professional Meeting Room • Instant Seminar System • Professional Seminar System • LIVE Webcast

  15. Instant Meeting Room • 1-50 participants • Login to your website to see and hear your presentation. • Participants with a webcamera can be guest speakers. • Chat forum to facilitate discussions. • Video and Audio communication. • AutoGeneration of URL for viewing of recorded meetings.

  16. Professional Meeting Room • 1-100 participants • Hosts with webcamera can present. • Custom design of your meeting center template. • No special software needed to participate.

  17. Instant Seminar System • 1-50 participants • Create customized slides for instructional visual aids with LIVE narration by host. • Slides can include images, text, website links and PowerPoint slides. • Webcamera participants can be guest speakers. • Seminars can be free or paid with registration. • Recording of presentation for later viewing and reuse.

  18. Professional Seminar System • 1-150 participants globally • Paid online registration of participants • Network with members of team or organization • LIVE webcast for accepting orders during the event • Include links to order forms or external webpages • Recording of Seminars for future use • Control of presentation and more…

  19. Live Webcast • Your Own Internet “TV Stations” • Your Own Internet “Info-mercials”

  20. How Did We Get Here? • Anonymity no longer works to your advantage. • Public is knowledgeable of internet fraud, identity theft, and credit theft via the internet. • Cyber criminals know how to imitate and duplicate a website.

  21. Available Options • Start interacting with your prospects and customers in real time and watch your profits soar! • Start integrating customer and employee training using your internet website. • Develop your website using professionally done ad copy (professional sales jargon). • Stay in touch with your customers by having them subscribe to your e-mail newsletter or web seminars. • Use “Instant Messaging Systems” like MSN Messenger, Yahoo Messenger, ICQ, or AOL Instant Messenger to provide customer support in real time (requires staffing).

  22. Recommendations • Change your Website to an E-Property • Get a Free Consultation from DHTE • Plan to Invest in an E-Property • Contact your Internet Real Estate (E-Property) Broker at www.dominichornsby.com

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