DHHR CRM/ xRM Implementation. July 2011. What is CRM? . CRM – Customer Relationship Management CRM is a widely-implemented strategy for managing a company’s interactions with customers, clients and sales prospects.
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xRM – Extended CRM or Anything Relationship Management
Where CRM (C = Customer) is focused on managing relationships with customers, XRM (X = Anything) is the platform where you define and manage the relationships between anything important for your organization to manage information around.