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Express Tourism Consulting: Ireland vs. Portugal

Express Tourism Consulting: Ireland vs. Portugal. Presented by: Katrina Cheney Herlinna Chung Xindi Li Lina Liu. Overview. Jump into Ireland http://www.tourismireland.com/Home/Our_Marketing_Overseas/TV-Advertising/TV-Advertising-2012.aspx

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Express Tourism Consulting: Ireland vs. Portugal

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  1. Express Tourism Consulting:Ireland vs. Portugal Presented by: Katrina Cheney Herlinna Chung Xindi Li Lina Liu

  2. Overview Jump into Irelandhttp://www.tourismireland.com/Home/Our_Marketing_Overseas/TV-Advertising/TV-Advertising-2012.aspx Portugal Tourism Promotion http://www.youtube.com/watch?v=5tLMZ0WTxvc

  3. People Ireland Portugal Collectivism Individualism

  4. Lifestyle - Activities Ireland Portugal Adventurous Relaxed

  5. Lifestyle - Food Ireland Portugal Mild Intense

  6. Corporate Governance

  7. Shareholder vs. Director Roles

  8. Political Systems • Political Culture: beliefs towards political environment • Ireland: strong, democratic nation • Sense of nationalism • Political stability and tolerance • Ties with Catholic Church • Portugal • Political stability: Strikes and protests • Political tolerance • Tourism-enhancing policies

  9. National Innovation Systems • In both countries • Innovation and high-tech foreign investment are welcomed • Unified Patent Court Agreement-Europe wide patent protection • Ireland: • Innovation Index, R&D expenditure & Patent applications • National innovation level is higher • Employment in knowledge-intensive sector • More qualified personnel to conduct R&D for foreign investment • More high-tourism: • Eg. Athlone Castle Visitor Centre-high-tech, interactive experience • Target young people who love travelling and exploring technology

  10. National Innovation Systems Portugal: • Innovation Index, R&D expenditure & Patent applications • National innovation level is lower • Employment in knowledge-intensive sector • Less qualified personnel to conduct R&D for foreign investment • Not much high-tourism: • Knowledge transfer-Canadian travel agency’s Google Map Street View

  11. National Innovation Systems Travel Agency or Internet • Travel Agency- be innovative and set up their own website • Street views and helps to find local deals • Collecting & Researching info & reaching new suppliers via the Internet • Investors evaluate the innovativeness to decide development potential

  12. Human Resources Systems Irish Competency-Based Pay Portuguese Fixed-Based Pay Advantages No wage gap in the long-term Simple to manage Lower costs Disadvantages Unfairness Decrease productivity and employee commitment • Advantages • No Seniority Factor • Retain employees in lean times • Facilitate strong cultures Disadvantages • Subjectivity • Competition • Difficult in competency measurement • Labor-intensive in management

  13. Human Resources: Who are the industry looking for?

  14. Human Resources: Level of Knowledge Needed

  15. Comparative Business Ethics • Ireland: • Masculine nation • Developed nation • Relatively high level of business ethics • Portugal: • High uncertainty avoidance • Collectivistic • Lags behind other Western-European countries • Political corruption

  16. Conclusions/Recommendations • Ireland is a safe and profitable investment • Political stability, cultural freedom, ethical business , technological success, distinctive local system of corporate governance • Its ability to recruit individuals through its abundance of tourist activities

  17. References Tourism website Country Profile Website News Hofstede center Journals EU monitor Passport GMID Etc….

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