teens mobile games an overview of pew internet data amanda lenhart ftc brownbag may 28 2009
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Teens, Mobile & Games An Overview of Pew Internet Data Amanda Lenhart FTC Brownbag May 28, 2009

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Teens, Mobile & Games An Overview of Pew Internet Data Amanda Lenhart FTC Brownbag May 28, 2009 Methodology RDD surveys with teens 12 to 17 and a parent or guardian Sept-Nov 2007 (n=700) Nov-Feb 2008 (n=1102) Focus groups Teens and their tools 77% of teens 12-17 own a game console

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Presentation Transcript
methodology
Methodology
  • RDD surveys with teens 12 to 17 and a parent or guardian
    • Sept-Nov 2007 (n=700)
    • Nov-Feb 2008 (n=1102)
  • Focus groups
teens and their tools
Teens and their tools
  • 77% of teens 12-17 own a game console
  • 74% of teens 12-17 own an iPod or Mp3 player
  • 71% of teens 12-17 own a cell phone
  • 60% have a desktop or laptop computer
  • 55% have a portable gaming device like a DS or a PSP
mobile phone ownership growing
Mobile phone ownership growing
  • Mobile phone ownership is way up:
    • 45% of 12-17 year olds had them in 2004
    • 63% in 2006
    • 71% in early 2008.
  • Computer ownership is stable at least over the past two years
  • 88% of parents have mobile phones
  • 75% of adults have a mobile phone
  • Caveat: Concept of “ownership” varies from device to device
who has a mobile phone
Who has a mobile phone?
  • Age is very important – huge bump up in mobile phone ownership at age 14
    • 52% of 12-13 year olds have a mobile phone
    • At age 14 jumps to 72%
    • By 17 - 84% of teens have a mobile phone
  • No gender differences in ownership
  • No significant difference in mobile phone ownership by race/ethnicity
  • Some differences by socio-economic status – but mostly a minor bump up in the highest income and education brackets.
  • Internet users more likely than non users to have a cell phone – thought 50% of non-users have a phone.
teens and phone use
Teens and phone use
  • 88% of teens talk to friends on a landline
  • 67% of teens talk to friends on a cell phone
    • 94% of teens with cell phones use them to talk to friends
  • 58% of all teens have sent text messages
    • 76% of teens with cell phones have sent texts

Daily:

51% of teens with cell phones talk to their friends on the cell phone every day

43% of teens send messages through online social networks daily

38% of teens send text messages to each other daily

32% of teens talk on their landline everyday

29% spend time with friends in person

26% send instant messages everyday

16% send email daily

teens and phone use voice
Teens and phone use: Voice
  • Girls more likely to talk on any kind of phone – landline or mobile.
  • Age isn’t a factor in landline use
  • Older teens with a cell phone much more likely to talk on cell phone everyday;
  • Younger teens with a cell phone tend to use them for voice calls a few times a week or less
  • Suburban kids a little less likely to talk on cell phone everyday; no difference by locale in cell phone ownership.
teens and text messaging
Teens and text messaging
  • Text messaging daily up since 2006
    • 27% of teens texted daily in 2006
    • 38% text daily in 2008
  • 54% of social network users have sent texts or IM through a social network site.
  • Girls more likely than boys to text
  • Older teens 15-17 also more likely to text message.
  • No racial/ethnic differences in texting
  • Slight bump up in frequency of texting by income
  • Not using twitter yet, via mobile or any other way.
  • Not really going online w/ phone; but this is changing
other mobile devices
Other mobile devices

Portable game players (Nintendo DS, PSP)

  • Owned predominately by younger teens 12-14 (67% vs. 44%)
  • Drops at age 14
  • Boys more likely to own (61% of boys have one, 49% of girls)
  • No difference in use by Race/Ethnicity or SES
  • PSP: Skype calling and IM, internet, RSS feeds
  • DS(i): Pictochat (w/in 30-65), wireless gaming (30-65ft), WiFi gaming,
97 of teens play video games
97% of teens play video games

50% of teens played games “yesterday.”

86% of teens play on a console like the Xbox, PlayStation, or Wii.

73% play games on a desktop or a laptop computer.

60% use a portable gaming device like a Sony PlayStation Portable, a Nintendo DS, or a Game Boy.

48% use a cell phone or handheld organizer to play games.

October 18, 2008

most play many games
Most play many games

80% of teens play five or more different game genres, and 40% play eight or more types of games.

Girls play an average of 6 different game genres; boys average 8 different types.

October 18, 2008

game genres
Game Genres

We asked about 14 different game genres

74% play racing games (NASCAR, Mario Kart)

72% play puzzle games (Tetris, Solitaire, Bejeweled)

68% play sports games (Madden, FiFA, Tony Hawk)

67% play action games (GTA, Devil May Cry, Ratchet & Clank)

66% play adventure games (Legend of Zelda, Tomb Raider)

61% play rhythm games (Guitar Hero, DDR)

59% play strategy games (Civilization, StarCraft)

49% play simulations (The Sims, Rollercoaster Tycoon)

More….

October 18, 2008

game genres cont
Game Genres, Cont.

49% play fighting games (Super Smash Bros, Tekken, Mortal Kombat)

47% play first person shooters (Halo, Counter-Strike, Half-Life)

36% play role playing games (Final Fantasy, Knights of the Old Republic)

32% play survival horror games (Resident Evil, Silent Hill)

21% play MMOGs

10% use virtual worlds

October 18, 2008

mmogs and virtual worlds
MMOGs and Virtual Worlds
  • 20% of teens use MMOGs
    • 30% of boys have played them; 11% of girls
  • 10% of teens use virtual worlds
    • Boys just as likely as girls
    • Younger teens more likely than older teens: 13% of 12-14 year olds; 8% of 15-17 year olds.
  • Daily gamers more likely to play MMOGs and in Virtual worlds

Image courtesy of rosefirerising via flickr under creative commons

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