Segmentation and Differentiation. Chapter 9. Segmentation. Target marketing requires: Identify and profile distinct groups of buyers who might require separate marketing mixes Select one or more segments to enter Establish and communicate the product’s key benefits to the market.
Segmentation and Differentiation
Making your Product Stand Out: Positioning and the Art of Differentiation
Based in part on
Differentiate or Die:
Survival in Our Era of Killer Competition
What are the
Differentiators in this