Segmentation and Differentiation. Chapter 9. Segmentation. Target marketing requires: Identify and profile distinct groups of buyers who might require separate marketing mixes Select one or more segments to enter Establish and communicate the product’s key benefits to the market.
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Segmentation and Differentiation
Making your Product Stand Out: Positioning and the Art of Differentiation
Based in part on
Differentiate or Die:
Survival in Our Era of Killer Competition
What are the
Differentiators in this