readings
Download
Skip this Video
Download Presentation
Readings

Loading in 2 Seconds...

play fullscreen
1 / 34

Readings - PowerPoint PPT Presentation


  • 245 Views
  • Uploaded on

Readings November Sweeps Ratings Emphasis on total viewers, 18-49 Success for CBS (younger viewers, five specials) NBC: Celebrity Fear Factor Fox: Male viewers through sports Readings CBS Wins CBS trying to shed image as “older” network Readings NBC and liquor ads

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Readings' - ostinmannual


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
readings
Readings

November Sweeps

  • Ratings
  • Emphasis on total viewers, 18-49
  • Success for CBS (younger viewers, five specials)
  • NBC: Celebrity Fear Factor
  • Fox: Male viewers through sports
readings2
Readings

CBS Wins

  • CBS trying to shed image as “older” network
readings3
Readings

NBC and liquor ads

  • Effort to increase revenues
  • Network avoidance; local stations only
  • Efforts to deal with critics
  • Threat to magazines?
  • Update
readings4
Readings

TV Plot Placement (Week 6)

  • Revlon and “All My Children”
  • Concerns
contemporary tv

contemporary TV

why you see what you see

seeking young viewers
seeking young viewers
  • MTV: Real World, Celebrity Death Match
  • WB: Dawson, Gilmore Girls
  • CBS: Murder She Wrote, Touched by an Angel, Survivor I and II.
  • Fox: Temptation Island, X files
  • ABC’s Millionaire
other reality programming
Other Reality Programming
  • Reality? Unscripted
  • Costs
  • Demographics
  • Not all successful
ii seeking males
II. seeking males
  • NBC: Seinfeld, XFL
  • CBS: Dr. Quinn, Martial Law
  • sports
sports and tv ratings
sports and TV ratings
  • Football: costs, results of costs (pre game, postgame, commercials)
  • Nascar
  • NCAA
  • Olympics
  • wrestling (WWF, UPN’s Smackdown!)
  • Murdoch
iii women
III. Women
  • 60 % broadcast viewers
  • women stars: Dharma, Ally, Felicity, Sally
  • still a struggle: Dottie Dartland, writer for Dharma and Greg
  • Cable: Lifetime, Oxygen
other segments
other segments
  • older viewers
  • gays, lesbians: Ellen, Birdcage, Will and Grace
tv and people of color
TV and people of color
  • NAACP protests, network agreements, progress?
  • Asian Americans on TV
  • Latinos on TV
  • Black Entertainment Television (BET)
tv today
TV today
  • Friends, Temptation Island, Big Brother, Survivor 1, Burger King, UPN shows/Moesha, Will and Grace, Touched by an Angel, MTV/Old Navy, Ally McBeal, MTV/Super Bowl, Smackdown!, Dawson, Survivor 1, Super Bowl promos for CBS, EDS, Bud
friends
Friends

Youth Market

Salaries of stars

Network ownership of shows

White TV

temptation island
Temptation Island
  • Reality show
  • Reluctance of advertisers
  • Key demographic
  • Cross promotion
big brother
Big Brother
  • Reality, not all successful
  • CBS effort : young audiences
survivor 1
Survivor 1

Potential of reality TV, low cost, plugging other shows, younger audience

burger king
Burger King

Advertising: 15 minutes/hr prime time

Youth: fast food, music, clothes

moesha
Moesha

Targeting African Americans

Limited diversity on TV

will and grace
Will and Grace
  • NBC owned show: ideal flow/night
  • Popular
  • Not controversial
  • Sanitized?
touched by an angel
Touched by an Angel
  • Older audience,
  • lower rates despite size of audience
  • “edgier topics”
mtv old navy
MTV/Old Navy
  • Success of MTV: cheap production, ideal marketing vehicle to reach 12-24
ally mcbeal
Ally McBeal
  • Fox strategy to reach young women, young men
  • New style of show: dramedy (drama, situation comedy)
  • Fox’s decline
mtv super bowl cbs
MTV Super Bowl/CBS
  • Synergy (same parent company)
  • Effort by CBS to attract younger audience
smackdown
Smackdown!
  • UPN show
  • Reaching elusive 12-24 male audience
  • Desired by advertisers (but limited)
  • XFL project
dawson
Dawson
  • WB
  • Young women, young men
  • Conglomerate cross-promotion (e.g., Warner music)
survivor 132
Survivor 1
  • Product Placement
  • Increasing in TV shows
super bowl promos
Super Bowl Promos
  • How to make the best of extremely expensive sports programming – plug the rest of your shows
eds bud
EDS, Bud
  • Super Bowl 2001 ads
  • $2.3m/30 seconds
ad