Readings
Download
1 / 34

Readings - PowerPoint PPT Presentation


  • 245 Views
  • Updated On :

Readings November Sweeps Ratings Emphasis on total viewers, 18-49 Success for CBS (younger viewers, five specials) NBC: Celebrity Fear Factor Fox: Male viewers through sports Readings CBS Wins CBS trying to shed image as “older” network Readings NBC and liquor ads

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Readings' - ostinmannual


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Readings l.jpg
Readings

November Sweeps

  • Ratings

  • Emphasis on total viewers, 18-49

  • Success for CBS (younger viewers, five specials)

  • NBC: Celebrity Fear Factor

  • Fox: Male viewers through sports


Readings2 l.jpg
Readings

CBS Wins

  • CBS trying to shed image as “older” network


Readings3 l.jpg
Readings

NBC and liquor ads

  • Effort to increase revenues

  • Network avoidance; local stations only

  • Efforts to deal with critics

  • Threat to magazines?

  • Update


Readings4 l.jpg
Readings

TV Plot Placement (Week 6)

  • Revlon and “All My Children”

  • Concerns


Contemporary tv l.jpg

contemporary TV

why you see what you see



Seeking young viewers l.jpg
seeking young viewers

  • MTV: Real World, Celebrity Death Match

  • WB: Dawson, Gilmore Girls

  • CBS: Murder She Wrote, Touched by an Angel, Survivor I and II.

  • Fox: Temptation Island, X files

  • ABC’s Millionaire


Other reality programming l.jpg
Other Reality Programming

  • Reality? Unscripted

  • Costs

  • Demographics

  • Not all successful


Ii seeking males l.jpg
II. seeking males

  • NBC: Seinfeld, XFL

  • CBS: Dr. Quinn, Martial Law

  • sports



Broadcast tv ratings feb 18 23 02 l.jpg
Broadcast TV ratings, Feb 18-23, ‘02



Sports and tv ratings l.jpg
sports and TV ratings

  • Football: costs, results of costs (pre game, postgame, commercials)

  • Nascar

  • NCAA

  • Olympics

  • wrestling (WWF, UPN’s Smackdown!)

  • Murdoch


Jerry springer wrestling and youth markets l.jpg
Jerry Springer:wrestling and youth markets


Iii women l.jpg
III. Women

  • 60 % broadcast viewers

  • women stars: Dharma, Ally, Felicity, Sally

  • still a struggle: Dottie Dartland, writer for Dharma and Greg

  • Cable: Lifetime, Oxygen


Other segments l.jpg
other segments

  • older viewers

  • gays, lesbians: Ellen, Birdcage, Will and Grace


Tv and people of color l.jpg
TV and people of color

  • NAACP protests, network agreements, progress?

  • Asian Americans on TV

  • Latinos on TV

  • Black Entertainment Television (BET)


Tv today l.jpg
TV today

  • Friends, Temptation Island, Big Brother, Survivor 1, Burger King, UPN shows/Moesha, Will and Grace, Touched by an Angel, MTV/Old Navy, Ally McBeal, MTV/Super Bowl, Smackdown!, Dawson, Survivor 1, Super Bowl promos for CBS, EDS, Bud


Friends l.jpg
Friends

Youth Market

Salaries of stars

Network ownership of shows

White TV


Temptation island l.jpg
Temptation Island

  • Reality show

  • Reluctance of advertisers

  • Key demographic

  • Cross promotion


Big brother l.jpg
Big Brother

  • Reality, not all successful

  • CBS effort : young audiences


Survivor 1 l.jpg
Survivor 1

Potential of reality TV, low cost, plugging other shows, younger audience


Burger king l.jpg
Burger King

Advertising: 15 minutes/hr prime time

Youth: fast food, music, clothes


Moesha l.jpg
Moesha

Targeting African Americans

Limited diversity on TV


Will and grace l.jpg
Will and Grace

  • NBC owned show: ideal flow/night

  • Popular

  • Not controversial

  • Sanitized?


Touched by an angel l.jpg
Touched by an Angel

  • Older audience,

  • lower rates despite size of audience

  • “edgier topics”


Mtv old navy l.jpg
MTV/Old Navy

  • Success of MTV: cheap production, ideal marketing vehicle to reach 12-24


Ally mcbeal l.jpg
Ally McBeal

  • Fox strategy to reach young women, young men

  • New style of show: dramedy (drama, situation comedy)

  • Fox’s decline


Mtv super bowl cbs l.jpg
MTV Super Bowl/CBS

  • Synergy (same parent company)

  • Effort by CBS to attract younger audience


Smackdown l.jpg
Smackdown!

  • UPN show

  • Reaching elusive 12-24 male audience

  • Desired by advertisers (but limited)

  • XFL project


Dawson l.jpg
Dawson

  • WB

  • Young women, young men

  • Conglomerate cross-promotion (e.g., Warner music)


Survivor 132 l.jpg
Survivor 1

  • Product Placement

  • Increasing in TV shows


Super bowl promos l.jpg
Super Bowl Promos

  • How to make the best of extremely expensive sports programming – plug the rest of your shows


Eds bud l.jpg
EDS, Bud

  • Super Bowl 2001 ads

  • $2.3m/30 seconds


ad