1 / 15

Integrated Maternal And Child Health Campaign in Ghana By Georgina Amidu Programme Communication Officer UNICEF/Ghana

Integrated Maternal And Child Health Campaign in Ghana By Georgina Amidu Programme Communication Officer UNICEF/Ghana 8 th April 2008, Dakar - Senegal. Outline of Presentation. Introduction Context of IMCHC in Ghana Main problems identified Communication strategies Key achievements

Download Presentation

Integrated Maternal And Child Health Campaign in Ghana By Georgina Amidu Programme Communication Officer UNICEF/Ghana

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Integrated Maternal And Child Health Campaign in GhanaByGeorgina AmiduProgramme Communication Officer UNICEF/Ghana 8th April 2008, Dakar - Senegal

  2. Outline of Presentation • Introduction • Context of IMCHC in Ghana • Main problems identified • Communication strategies • Key achievements • Key challenges • Lessons Learned • Perspectives for 2008

  3. INTRODUCTION • Estimated population of 23Million • U5M of 111/1000 live births (42nd out 191 countries) • Maternal mortality 187/100,000 live births with about 50% of pregnant women accessing supervised delivery

  4. Context of IMCHC in Ghana • Interventions not reaching all target populations through routine service delivery • Causes of U5 & maternal mortality & morbidity in Ghana are preventable • Cost-effective interventions available in Ghana • Urgent call to INCREASE COVERAGE to achieve MDGs 4 & 5

  5. Package of IMCHC • OPV for children 0-59 months • Deworming children 24-59 months • Vit A supplementation for chn 6-59 months and lactating women within 8wks postpartum • Free ITNs to chn under 12 months and all pregnant women • Free birth registration for chn below 12 months

  6. Main Problems Identified • Health workers administered vaccines without telling clients of possible side effects, what to do in such instances etc. • Mothers were not told to continue with routine immunization • Education on how to use ITNs was absent in most centers • Pregnant women/children without ID cards were refused services at some immunization centers

  7. Main Problems Cont. • Some women who attended ANC/CWC during the month were confused (not sure if they could still access campaign services • Some women refused to patronise some centers when they heard ITNs were finished • Refusal of some mothers to send older children to centers because they were not captured for ITNs • Some mothers did not attach importance to the activities

  8. Communication Strategies Implemented to address some of the issues • Education on all components of the campaign on subsequent days (Gong gong) • Street announcements on coupon system • Gong gong beating to remind all care givers to send their chn to immunisation centers • Volunteers followed up to encourage some care-givers to patronise services (IPC)

  9. Key Achievements

  10. Key challenges • Cultural/traditional barriers • Lack of commitment by some volunteers & care givers • Late release of funds to regions, districts & sub-districts etc. • Inadequate staff (Partners) • More concentration on service delivery • Late start of social mobilization activities at district/ community levels • Shortage of birth registration forms • Inaccurate target pop. Estimates (micro plans) • Rumours and perceptions

  11. Lessons Learned • Involving CBAs e.g GRCS/CMA mother facilitators is rewarding • Patronage/success to a campaign does not rely solely on awareness creation but also dialogue • ITNs as part of campaign package has a lot of challenges (disincentive) • Too much value placed on ITNs by mothers

  12. Perspectives for 2008 • Start the social mobilization earlier & involve all relevant groups in communities • Use mass media- Radio,TV street announcement by (ISD)etc • Volunteers for the campaign to be well briefed. (Support with fliers) • Use of community registers for chn U5

  13. Perspective for 2008 • Create awareness on campaign at both static and outreach clinics • Community-wide meetings/durbars to explain components of campaign and concerns of community members early before the campaign (drama, PLA)etc • Continue the dialogue on the objectives of campaign with communities

  14. Perspectives Cont. • Compose local songs on the campaign at all levels • Gong gong beating in communities • IE & C on the need for caregivers & pregnant women to continue with routine clinics (CWC/ANC)

  15. THANK YOU FOR CARING

More Related