Internet Marketing The Digital World Topics Being digital Digital environments Digital convergence Making marketing processes digital What does it mean? Being Digital Something is digital when all of its properties and information are stored as a string of zeros and ones
The Digital World
Each new generation of chips (released about every 18 months) packs 2x components into the same surface area to create 2x power
Name of publication - Date
Insert excerpts from a current article out of the business press (e.g. Wall Street Journal, Wired News, Business 2.0, or Fast Company) that talks about increasing miniaturization. I usually take excerpts out of the lead paragraph, and highlight keywords. I’ve found articles in the business press on semiconductor innovation at major US research universities, for example, that nicely illustrate Moore’s law.
EnergyMoore’s Law Makes it Cheap to Substitute Marketing Bitsfor Marketing Atoms
Online Customer Support
Where do the savings come from?
Market & Sell Products & Services
Understand Markets & Customers
Deliver Value Through Distribution
Manage Customer Information
Provide Customer CareMarketing ProcessesThat Can Be Digitized