Internet Marketing The Digital World Topics Being digital Digital environments Digital convergence Making marketing processes digital What does it mean? Being Digital Something is digital when all of its properties and information are stored as a string of zeros and ones
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The Digital World
What does it mean?
Each new generation of chips (released about every 18 months) packs 2x components into the same surface area to create 2x power
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Insert excerpts from a current article out of the business press (e.g. Wall Street Journal, Wired News, Business 2.0, or Fast Company) that talks about increasing miniaturization. I usually take excerpts out of the lead paragraph, and highlight keywords. I’ve found articles in the business press on semiconductor innovation at major US research universities, for example, that nicely illustrate Moore’s law.
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Where do the savings come from?
Involve Customers in Design Process
Market & Sell Products & Services
Understand Markets & Customers
Deliver Value Through Distribution
Manage Customer Information
Provide Customer Care