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GARANTISADONG PAMBATA 2008 COMMUNICATION PLAN April 14 - 18, 2008 October 13 – 17, 2008 Under-5 Deaths in the Philippines total under-5 deaths 42 / 1,000 live births before the child’s first birthday 30 / 1,000 live births before 28 days upon birth 17 / 1,000 live births

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GARANTISADONG PAMBATA 2008

COMMUNICATION PLAN

April 14 - 18, 2008

October 13 – 17, 2008


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Under-5 Deaths in the Philippines

total under-5 deaths

42 / 1,000 live births

before the child’s first birthday

30 / 1,000 live births

before 28 days upon birth

17 / 1,000 live births

1 – 4 years old

12 / 1,000 live births

(The combined number of neonatal and post-neonatal deaths is

almost thrice the number of deaths among 1 – 4 years old)


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Causes of Under-5 Deaths, Philippines

mainly by

NEONATAL-RELATED FACTORS

PNEUMONIA

DIARRHEA

some by

INJURIES

MEASLES

but

UNDERNUTRITION

accounts for more than half of all child deaths


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Other Predisposing Factors

POOR NOURISHMENT OF MOTHERS

HIGH FERTILITY

(leading to unwanted pregnancies, among others)

SHORT BIRTH INTERVALS

INADEQUATE PRENATAL SERVICES

UNSAFE DELIVERIES

INSUFFICIENT NEWBORN CARE

INAPPROPRIATE INFANT AND CHILD FEEDING

POOR ACCESS TO SAFE WATER / SANITATION


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Overarching Cause

“The root cause of ill health

among children continues to be

POVERTY

and the resulting

INEQUITY OF ACCESS

to the means for better health.”

“Making the Philippine Child Survival Strategy Work”

WHO-DOH-UNICEF Publication


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Other Fundamental Causes

Low government spending for health

(both national and local levels)

Poor Enforcement of laws and policies

that support child health

(e.g. Rooming-In and Breastfeeding Act, Milk Code,

Philippine Food Fortification Law, Newborn Screening Act)

Diminishing health human resources

Local health delivery system that is fragmented


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The Need

Strengthen

CHILD SURVIVAL

in the Philippines


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Guided by the principles of

UPHOLDING THE RIGHTS OF CHILDREN

BUILDING ON EXISTING PROGRAMS

FOR UNIFIED RESPONSE

MULTI-SECTORAL COLLABORATION

INTEGRATION

SUSTAINABILITY

LOCALIZATION

EQUITY

OPTIMIZING LINKAGE WITH MATERNAL CARE


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Goal #1

Reduce the

under-5 mortality rate

by two-thirds

from 80 / 1000 live births in 1993

to 26.7 live births by 2015

(Millennium Development Goal 4)


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Goal #2

Institutionalize the

8 Child Survival Interventions

in all local government units

by 2015


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The 8 Child Survival Interventions

1. Skilled attendance during pregnancy, delivery

and immediate postpartum

2. Care of the newborn

3. Breastfeeding and complementary feeding

4. Micronutrient supplementation and deworming

5. Immunization of children and mothers

6. Integrated management of sick children

7. Child injury prevention and control

8. Birth Spacing


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The Entry Point

GARANTISADONG PAMBATA

(an institutionalized Preschoolers Health Campaign nationwide

where a package of health services and relevant health information

is delivered twice a year to under-5 year old children)


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GP Objectives

To promote the 8 Child Survival Interventions to local government executives for their continued and sustained delivery of under-5 child health services.

To provide Vitamin A and deworming drugs to under-5 year old children nationwide in the scheduled Garantisadong Pambata week in April and October.

To provide an “Information Checklist of the 8 Child Survival Interventions” as a child care reference to mothers of under-5 children. (Translate into Tagalog, Cebuano and Ilocano.)


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Communication Handle

KIDS CAN’T WAIT


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GP Activities

Publish an advocacy/information kit for LGEs outlining the 8 Child Survival Interventions that they have to deliver and maintain for their constituents.

Publish an advocacy/information leaflet for mothers of under-5 year old children containing simple messages/

checklist that they have to know about child survival.

Give vitamin A and deworming drugs, routine immunization to specific age group nationwide plus breastfeeding information to lactating mothers.


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GP Activities

Hold a press conference to be attended by DOH Execom together with some LGEs to promote the

8 Child Survival Interventions.

Encourage CHDs to do localized activities to promote the 8 Child Survival Interventions.



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