Ebusiness roi executive primer
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eBusiness ROI Executive Primer. Mark Mathias President EurekaDIGITAL Post Office Box 11029 Burbank, California 91510 Tel 818/295-2888  Fax 818/295-2899 [email protected] About EurekaDIGITAL.

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eBusiness ROI Executive Primer

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eBusiness ROI Executive Primer

Mark Mathias

President

EurekaDIGITAL

Post Office Box 11029

Burbank, California 91510

Tel 818/295-2888  Fax 818/295-2899

[email protected]


About EurekaDIGITAL

Professional services firm based in Los Angeles, California.We help companies implement eBusiness strategies, including dynamic Web content, one-to-one marketing, wireless and otheradvanced technologies.


Ten eBusiness Truths


1. Static Sites are Dead

  • If your Web site can’t address visitors individually, change your site

  • If you can’t update your Web site without involving a programmer, change your site

  • Think wireless


2. eBusiness is NOT the Internet

  • Web sites are just the beginning

  • eBusiness supports your customers AND your employees

  • Your eBusiness strategy should delight your customers through superb customer service

  • Wireless technology is going to be pervasive


3. eBusiness is NOT Selling

  • eBusiness is not the same as eCommerce

  • eCommerce is selling things to people

  • eBusiness is handling the customer’s total experience with your company


4. Intermediaries are Changing

  • Who you used to sell things to will change

  • Who you used to buy things from will change

  • People who facilitate transactions will change

  • Expect and deal with channel conflict


5. Your ROI May BeYour Business

  • If you’re looking for a return on investment (ROI), it could just be your whole business

  • Other ROIs include:

    • Customer acquisition;

    • Customer retention; and

    • Cross-selling and/or up-selling.

  • Embrace your customers


Half Time


6. Anticipate Change

  • Whatever you’re doing this year will be different next year

  • Your competitors are working as hard and fast as you are

  • Lead your customers so they won’t want to go anywhere else


7. Build Customers for Life

  • Ensure that their “switching costs” are high

    • Know them better than they know themselves

    • Use what you know about them to service them

  • Don’t give them any reason to go elsewhere

  • Embrace your customers


8. Opportunities Abound

  • eBusiness is allowing the world economy to reinvent itself. We have just begun to see the changes

  • Every industry will change, and you have the same opportunity as everyone else to be the agent of change


9. Your Doors are Always Open

  • Ensure your company’s information is always available

  • Build your systems to scale

  • Expect continual change


10. Be Fearless

  • First mover advantage is important, but overrated

  • Doing it right will be more successful

  • But don’t be too late or it will be too expensive to catch up


Questions and Answers

Mark Mathias

President

EurekaDIGITAL

Post Office Box 11029

Burbank, California 91510

Tel 818/295-2888  Fax 818/295-2899

[email protected]


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