Culture and Survey Response. Lecture Week 12: Conceptual Issues By: Shirley Cheng & Adam Branson. Week 12 Discussion Outline. Introduction Cross-Culture background Paper Review General Discussion Aggregate the readings. Warm up discussion. What is Culture?
Lecture Week 12: Conceptual Issues
By: Shirley Cheng & Adam Branson
What is Culture?
What is the focus of cross-cultural research?
StylesJohnson et al. (2002) cont’d.
on survey response?
Is willingness to comply enough or should we measure actual survey taking (does anonymity matter).
Examine impact of existing I/C orientation on the effectiveness of C/C and SP principles (explore foot in door and long or short lists).
Examine how interpersonal relations, such as hierarchical authority or social distance impact compliance with a request (what happens if we know the interviewer).
Johnson et al. (2002):
We must investigate of limits of residence, race, and ethnic status measures as proxies of culture.
We must explore cultural orientations, such as degree respondent consider themselves an I/C.
We must see if it is possible to map these cultural orientations onto other constructs.Future Research Ideas from Cialdini et al. (2002) and Johnson et al. (2002)
-Cross-cultural difference in response style
-Cross cultural difference in scale frequency effect
-Cross cultural difference in question order effect
1) Split it equally without regard to what is ordered
2) Split it according to how much each person makes
3) The group leader pays the bill or decides how to split it
4) Compute each person’s charge according to what the person ordered
True I am a saint I am not a sinner
False I am not a saint I am a sinner
Yes Are you a saint Are you not a sinner?
No Are you not a saint? Are you a sinner?
Lalwani et al.:
Johnson and van de Vijver: