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Professor Rajendra K. Lagu Department of Electrical Engineering e-mail: [email protected] Case Study: Microsoft Corporation Outline of the Presentation Historical Perspective Corporate Fundamentals Products Processes and Organizational Culture Financial Performance Future

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Professor rajendra k lagu department of electrical engineering e mail rklagu@ee iitb ac in l.jpg

Professor Rajendra K. Lagu

Department of Electrical Engineering

e-mail: [email protected]

Case Study: Microsoft Corporation


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Outline of the Presentation

  • Historical Perspective

  • Corporate Fundamentals

  • Products

  • Processes and Organizational Culture

  • Financial Performance

  • Future


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Historical Perspective: Dateline

  • Company incorporation

  • Growth

  • Market Dominance

  • Saturation

  • Decline


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Corporate Fundamentals: Dimensions

  • Products

  • Processes and Organizational culture

  • Financials


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Timeline

  • January 1975: Popular Electronics announces the release of Intel 8080 based microprocessor kit -- Altair

  • August 1975: Microsoft Corp incorporated by Bill Gates and Paul Allen in Albuquerque, New Mexico

  • October 1975: Basic compiler for Altair

  • April 1978: Intel announces 8086 processor, Microsoft adds COBOL compiler to its range

  • January 1979: Microsoft moves to Seattle, Washington

  • February 1980: Microsoft ports Unix to microcomputers under the name Xenix

  • August 1980: IBM managers visit Microsoft


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Timeline...

  • February 1991: MSDOS runs for the time on an IBM PC prototype

  • March 1982: Microsoft released FORTRAN compiler for IBM PC

  • March 1983: Microsoft creates its publishing division -- Microsoft Press

  • January 1985: IBM releases “TopView”

  • April 1989: Microsoft releases SQL server

  • May 1990: Microsoft releases Windows 3.0

  • June 1995: Microsoft releases Windows 95


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Products

  • Operating Systems -- DOS, Windows 98/2K/XP

  • Office Productivity Suite: Word, Excel, Powerpoint, Front Page

  • Back-office: SQL Server, MTS, IIS, SBS

  • Developmental Platforms: VC++, .Net

  • Web services bandwagon

  • Games and entertainment: Flight simulator, Encarta


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Processes and Organizational Culture

  • Chaos and lack of structure

  • Emphasis on quality hiring

  • Extremely hard working staff, privacy

  • Pride in the company and its products; almost bordering to arrogance

  • Global mindset

  • Infighting, cannibalization, giant egos

  • Non-existent software engineering processes


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Financial Performance

  • Market Capitalization

  • Revenues per employee per year

  • Number of millionaires through stock options

  • Growth: revenue growth, earnings growth


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Numbers…

  • Stock price on NASDAQ: USD 45-55

  • Market Capitalization: USD 254 Billions

  • Number of shares: 5.4 Billions

  • P/E ratio: 34.8

  • Book Value / Share: 10.03

  • Sales: USD 28.3 Billion

  • Earnings (Net Profit): 7.83 Billions

  • Net Profitability: 27.6 %

  • Head Count: 50,000

  • Revenue per employee: USD 600,000

  • Reference: http://www.cnbc.com --- MSFT


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Future

  • End of Client-Server paradigm

  • Saturation of growth in desktop penetration

  • Mobile computing: hand-helds, cell phones

  • Web services: Sun ONE vs .NET vs IBM ??

  • Refusal of customers for Office upgrades

  • Do have to upgrade to Windows XP??

  • Linux and free software movement


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References

  • Daniel Ichbiah and Susan Knepper,”The Making of Microsoft”, BPB Publications, 1992

  • G. Pascal Zachary,”Show-Stopper”, Little, Brown and Company, 1994

  • Michael A. Cusumano and Richard Selby,”Microsoft Secrets”, The Free Press, 1995

  • Julie Buick,”The Microsoft Edge”, Pocket Books, 1999


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