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Brief Background of the Author Prof. Elisante Ole Gabriel. Professor of Strategic Marketing
ACADEMIC RESEARCH MAPPING By Prof. Elisante Ole Gabriel Ph

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1. 1/21/2012, +255-784-455499, 1 ?ACADEMIC RESEARCH MAPPING? By Prof. Elisante Ole Gabriel (PhD) Suitable for University Students -Academic Research Get your Topic right and agree with your Supervisor Be knowledgeable of analysis package before data collection (E.g SPSS) FOR MORE INFORMATION, CONTACT: Prof. E. GABRIEL +255-784-455499 (Tanzania) or +254-710561656 (Kenya)

2. Brief Background of the Author Prof. Elisante Ole Gabriel Professor of Strategic Marketing & Management (Finland, Kenya & India) Full Time Academic Staff, Mzumbe University PhD ? Strategic Marketing Communications MSc ? International Business (UK) PGD ? Marketing (CIM, UK) CPA-I (NBAA), CSP-I (NBMM) - Tanzania Mechanical Engineering ? FTC (MIST). 1/21/2012 Proposal to Thesis 2


4. 1/21/2012 Proposal to Thesis 4 Understand the Meaning of Research The mapping in this discussion is of the research nature, not just a normal journey/proposal. We therefore need to have a fundamental understanding of ?Research;. Sounders et al (2008) Research is an activity which people undertake in order to find things in a systematic way as a means of increasing their knowledge base.

5. 5 Business School Say is on p5 of module text book! Explain it in relation previous discussionSay is on p5 of module text book! Explain it in relation previous discussion

6. 1/21/2012 Proposal to Thesis 6 Issues to be Considered Get started ? Key issues & the topic Methodological sophistication Literature Review tips The ?THESIS JOURNEY? The Proposal (How to write it?) The structure of the main document Tips -Making a successful ?Thesis journey?

7. 1/21/2012 Proposal to Thesis 7 GET STARTED FOR A THESIS JOURNEY Bear in mind that at the end of your research work you will be the master of your work A Bachelor degree, gives you the basic knowledge (undergraduate), Masters gives authority to practice, PhD gives authority to speak, Professorship gives authority to prophesize and conclude on your speciality

8. 1/21/2012 Proposal to Thesis 8 How do you choose a topic? Identify your areas of competence and interest (subjects) Focus on a certain subject, then a certain area in order to be more specific Just think and write on a paper three different topics on the same area of your interest. Not too long (say two lines)

9. Topic Cont.. Try to share with your peer group if it makes sense. Submit to your supervisor (the topic) before you invest resources in writing any detailed work Avoid taking ?off shelf topics? ? Made by others!!!! Never wish to be given a ?cheap topic? by someone. 1/21/2012 Proposal to Thesis 9

10. 1/21/2012 Proposal to Thesis 10 Topic cont?. There is no good Vs bad topic, it all depends on how you become methodologically sophisticated before the research work. The Topic can be modified before final submission but not after the official approval for submission.

11. Topic Cont.. Get a practical topic whenever possible. This helps to avoid writing a thesis which will die after your graduation!. AND? The Topic should suggest a research work and must have proper balance of ?Independent? and ?Dependent? variables: E.g (1): Effect of Service Quality on Sales Volume: A case of?. E.g (2): Impact of Inflation to the Price of Food Products: A case of Kariakoo Market 1/21/2012 Proposal to Thesis 11

12. Individual assignment Re-think of your area of interest, develop a researchable topic Share with your friend and make sure s/he is convinced What could be your overall objective of doing research on that topic? 1/21/2012 Proposal to Thesis 12

13. Examples:Progress of Topics during the Seminar with candidates (2010) (Samwel, +255-764-628071): The Contribution of Tourism to the increasing number of street children: A case of Arusha Municipality (Mary, +255-715882970): Effect of Accsess to Capital to the growth of Small Entreprises: A case of Mvomero District Council 1/21/2012 Proposal to Thesis 13

14. Draft Topics Cont.. (Mr. Pasiens): Impact of Vocational Education Training on self employment in Tanzania: A case of Morogoro Region, Tanzania (Grace, +255-784-504927): The Influence of Household Characteristics on secondary School drop outs: A case of Chamwino District Council, Dodoma Tanzania 1/21/2012 Proposal to Thesis 14

15. Draft Topics Cont.. (Mr. Miraji, +255-713-6755380): Contribution of Internal Audit Function in Promoting Good Governance in Crop Boards in Tanzania: A Case of Tobacco Board (George): Effect of Leadership on retention of community Health Fund members: A case of Mbozi District Council, Mbeya Tanzania 1/21/2012 Proposal to Thesis 15

16. 1/21/2012 Proposal to Thesis 16 Check & Balancing Questions for Your ?Researchable Topic? 1. Which is your subject area of interest from which your topic is based? ? E.g HCD 2. Specifically which topical area within that subject? ? E.g Motivation strategies 3. Is your topic too long? 4. Have you convinced your peer? 5. Is your supervisor convinced? Cont...neat page

17. Balancing Questions Cont .. 6. Are you sure your topic is not ?off ? shelf?? 7. Will you be able to access data? 8. Is your topic practical? 9. Does your topic suggest a research work? 10. Can any one easily identify ?dependent? Vs ?Independent Variable? ? 1/21/2012 Proposal to Thesis 17

18. 1/21/2012 Proposal to Thesis 18 METHODOLOGICAL SOPHISTICATION A Full reference is available on The African Journal of Finance and Management in the article titled: Choosing an Epistemic Stance. The article is authored by Gabriel E., (2003). Others ? There are ten key questions to derive ten commandments of methodological sophistication.

19. 1/21/2012 Proposal to Thesis 19 Ten Key Questions for Methodological sophistication What phenomenon are you dealing with? Why are you doing the research? What are the motivating factors? Who is your supervisor? What is your research domain (Positivistic Vs. Hermeneutic? What is your epistemic stance?

20. 1/21/2012 Proposal to Thesis 20 Sophistication Cont ? What resources will be needed? (Money, Machines, transport, software, ..) What is your time frame What is the reporting format & size? WHAT DOES YOUR WORK CONTRIBUTE TO THE BODY OF KNOWLEDGE? (What is new? Why should people read it? Does it lead to a solution of any practical problem?, you have done it? what??? Only for marks?)

21. 1/21/2012 Proposal to Thesis 21 Challenges Facing emerging Researchers Lack of Appropriate research skills and CULTURE Lack of adequate flow of information about research guidelines from their institutions The financing of research project Lack of Adequate Methodological sophistication The assessment criteria not known to research students before the research process (This is a challenge to the Higher Learning Institutions)

22. Peer Group WORKS ?. Answer this question: WHY ARE YOU DOING IT? (Overall Research Objective) Can you think of any specific Objectives of doing it? What is the link between; Hypotheses, specific Objectives, research questions & General Objectives 1/21/2012 Proposal to Thesis 22

23. (Answers) The Logical link REMEMBER: Topic>>>Main Objective>>>Specific Objectives>>>> Research Questions>>>>> Hypothesis Statement of the Problem should be derived from the Variables Main Objective from the Research Topic 1/21/2012 Proposal to Thesis 23

24. CONCLUSION FOR SESSION ONE Choosing a topic is such a critical task in any research The researcher ought to own the topic Cheap topics never produce rigorous researchers/results Always share your topic with others hence to get opinions Make sure your topic guides your research 1/21/2012 Proposal to Thesis 24

25. SESSION TWO Proposal Framework & Methodology By Prof. Elisante Ole Gabriel LEAD CONSULTANT ? EDENCONSULT CO. LTD , +255-784-455499

26. 1/21/2012 Proposal to Thesis 26 THE MASTERS THESIS General overview ? Available on DVD Each University has its own format and also the guidance of details. It might be worthy working hard to get the guidelines and assessment criteria from your Supervisor before starting. The guidelines might be modified by the supervisor in agreement with the student without diluting the quality Be sure you are sophisticated before starting the research journey (Better be late but arrive!). AND.. After graduation you are expected to supervise!

27. 1/21/2012 Proposal to Thesis 27 The Research Proposal It is a road- map of what you are going to do How you do it When (Time frame) Budget if necessary Methods to be used In Most cases it uses future tense

28. Cont.. Sample: Normally 30% of population. In case of populaiton more than 1,000 use sampling formula (Nassiuma, 2000: Pg 60) Normally (not always) about 14 ? 20 pages. Do not write 60 pages proposal and the report 40pgs. This will be abnormal. AND.. A good proposal makes the research work simple 1/21/2012 Proposal to Thesis 28

29. 1/21/2012 Proposal to Thesis 29 COMMON COMPONENTS OF THE PROPOSAL CHAPTER ONE: INTRODUCTION Research Topic Brief of the organization- Vision & Mission, Org Structure Objectives of the research (Broad & Specific but SMART) Significance of the Research

30. Cont.. Statement of the Problem (What problem exists hence to warrant the research you intend to do? Will your research solve it?) Research Question(s) {Specific, Substantial, Contestable} ? Not the same as questionnaire: Derived from Specific Objectives Hypothesis (For Positivism approach) ? Claims derived from the research questions Research Scope ? Coverage with Justification. 1/21/2012 Proposal to Thesis 30

31. 1/21/2012 Proposal to Thesis 31 Components of Proposal?. CHAPTER TWO: LITERATURE REVIEW Literature Review (Review what is already said about your topic, to identify gaps) Be professional on how to write references & Bibliography (Not the same). References are a subset of Bibliography. Most Universities use ?Harvard Style? E.g Gabriel E., (2006), Marketing Communications, Preston University press.

32. Cont? CHAPTER THEREE (METHODOLOGY) Research Design (Qualitative, quantitative or Triangulation of methods?) ? Epistemic stance? ? Ontology Vs Epistemology Sample of questionnaires (information to collect) Expected Analytical approach (E.g SPSS, Interpretative, etc) OTHER THINGS Budget and time Frame Indicative Bibliography 1/21/2012 Proposal to Thesis 32

33. Individual assignment (Proposal Skeleton) Craft a paragraph for each component of the Research Proposal (Hint: For Literature review, just mention the information you will be looking as subtopics) Share it with your Peer IS THERE A CONNECTION OF THE COMPONENTS of your Proposal? 1/21/2012 Proposal to Thesis 33


35. 1/21/2012 Proposal to Thesis 35 THE FINAL DOCUMENT THESIS Normally the researcher has to know the required format since each University gives its own format (Salford University ? UK, Mzumbe University ? TZ, SAUT ? Tz, Harvard ? USA, IFM ? TZ, UDSM-TZ, Waikato ? Newzealand, Preston ? Finland, Tumaini ? TZ, etc This is why in Methodological sophistication, the format is also mentioned.

36. 1/21/2012 Proposal to Thesis 36 The General Layout of Topics Abstract: One Page Summary ? write at the end, once you know what you have done CHAPTER ONE: Introduction: Introduce the Topic, Objectives, Significance, etc (as in Proposal) ? In most cases, little improvement is needed if a good job has been done on the Proposal

37. 1/21/2012 Proposal to Thesis 37 Topics Cont?. CHAPTER TWO: Literature Review Make a review of what is said about the subject area. Part of this will be done in the Proposal already. CHAPTER THREE: Methodology As discussed in the Proposal, you now indicate the actual approach used, including research design

38. 1/21/2012 Proposal to Thesis 38 Topics Cont ? CHAPTER FOUR: Data Collection Indicate the type of Data collected CHAPTER FIVE: Analysis and Findings Indicate the analytical methods used (not to be used), also the Findings

39. 1/21/2012 Proposal to Thesis 39 Topics Cont? CHAPTER SIX: Conclusion & Recommendations Discuss the conclusions ? showing if the objectives given in chapter ONE are achieved and how. What are you concluding as a contribution to the body of knowledge. What are you recommending as a way forward, bearing in mind the findings and gaps noted in connection to the literature compared to the actual research

40. 1/21/2012 Proposal to Thesis 40 Key Hints on your final Document Observe the Deadlines given by your supervisor as short of that will disturb your relationship with your supervisor Make sure you read your work to make as error free as possible Proofreading is very important. You can get this service from EDENCONSULT COMPANY LIMITED (Tel. +255-784-434419, +254-784-455499, email: , , BOX 1829, Morogoro, TANZANIA.

41. 1/21/2012 Proposal to Thesis 41 GENARAL SAMPLE OF THE FORMAT (Check specifics with your University) Initial page (Front Cover: Student?s name, title, Name of supervisor?.NO PAGE NUMBER on this sheet) It is imperative to make sure that the title appearing on the initial page is the approved title. Please proof-read this page carefully as it give the first impression! (The beauty starts on the face and people are investing on that!!)

42. 1/21/2012 Proposal to Thesis 42 REQUIREMENTS: WRITING THESIS Preliminary pages Title page [Assign (i) but do not type, The month and year should be indicated to show when the student will receive the degree) Copyright page ? type (ii) Acknowledgement (iii) Dedication (iv) Student?s statement to certify originality (v)

43. 1/21/2012 Proposal to Thesis 43 Preliminary pages Cont ? Abstract (vi) ? Not more than 400 words: Inform briefly about your topic, why you did it? How you did it? What did you find, what did you conclude/recommend. WRITE IT AFTER FINISHING EVERYTHING (Except submission) List of contents (Some supervisors may reposition this) List of Tables, List of Figures, List of Symbols/acronyms ? eg, CAPM, PLC, EOQ, JD

44. 1/21/2012 Proposal to Thesis 44 TEXT FORMAT Divide the thesis in logical chapters. The length should not exceed 20,000 words Generally the Topics include; Introduction Literature Review Methodology Analysis Conclusion and recommendations Bibliography, Vita (your brief biodata), Appendix

45. 1/21/2012 Proposal to Thesis 45 Example of a Topics The impact of the introduction of IFRS to Tax collection system in Tanzania. The role of Motivation in job satisfaction in the banking Industry: A case of CRDB Bank Ltd. A comparative analysis on the use of singe versus multiple vendor sourcing in the beverage sector. Case of Cocacola in USA ?..Think of yours and give it as an example?.

46. 1/21/2012 Proposal to Thesis 46 What examiners Assess? Is the Abstract precise? Theoretical background (Literature review, Statement of the problem, Objectives, Scope of the study ? coverage) Methodology (research design, Instruments, Procedures) Analysis and Findings (How obtained?)

47. Assessment cont.. Conclusion/ Discussion/recommendations Supporting evidence (Appendices and links). AND... OVERALL THESIS PRESENTATION (setting) ? Think of Head, Body and legs. There should be a proportion and proper match. Too big body with very small feet will lead to collapse (Introduction ? Body ? Conclusion). 1/21/2012 Proposal to Thesis 47


49. 1/21/2012 Proposal to Thesis 49 TIPS TO MAKE YOUR JOURNEY A SUCCESS Have confidence on yourself first Get the topic on your area of competence Start writing your work however vague it is, on electronic version Try to word process yourself than a secretary Follow the guidelines given Never copy the work of others. AND ? Make sure you do multiple saving of your work in progress ? Anything may happen!

50. 1/21/2012 Proposal to Thesis 50 Hints on Quantitative/qualitative data It is a fallacy to think that numbers only convey quantity and words only quality. A graph can capture qualitative features Words can convey quantity Quality and quantity interact.

51. 1/21/2012 Proposal to Thesis 51 The two fallacies revisited Quantitative and qualitative approaches both make use of quantitative and qualitative data, ? but they do so in different ways Quantitative and qualitative approaches both rely on exploration and confirmation, ? but they go about it differently

52. 1/21/2012 Proposal to Thesis 52 GET READY FOR THE DEFENCE Understand what you have done, How you did? Why have you done the way you did? Always be clear of the connection of the research objectives and your conclusions. Are the objectives realised (set SMART Objectives so that you do not get problems in assessing them) Be clear of the contribution to the body of knowledge

53. Cont.. (have a summary of your thesis, for important pages) Print documents in advance, be confident and relaxed. AND More importantly, be ready for any outcome. REMEMBER, your examiners are outsiders to your document so they may not see what you see. You can have; STRAIGHT PASS, PASS WITH MINOR/MAJOR CHANGES, RESUBMIT, FAIL 1/21/2012 Proposal to Thesis 53

54. 1/21/2012 Proposal to Thesis 54 LIFE AFTER THESIS & GRADUATION It is just the end of one system of life but a beginning of the endless challenging life Contribute to the body of knowledge, since your contribution matters than your position (Power of expertise not position) Do not be right because you are powerful but powerful because you are right. And.. It doesn?t matter whether a cat is black or white, provided it catches mice, it is a cat!

55. 1/21/2012 Proposal to Thesis 55 Conclusion Get your topic right from the beginning Maintain a good relationship with your supervisor. AND.. Get your Thesis proofread before submission!

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