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SELLING SECURITY. Cheryl L. Wieser Regional Security Officer 206-526-6653 206-526-4543 FAX. Updated 12/13/00. SELLING SECURITY. How education and awareness differ Awareness program objectives Why educate employees How to start a low cost program. TRAIINING VS AWARENESS. TRAINING:

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selling security
SELLING SECURITY

Cheryl L. Wieser

Regional Security Officer

206-526-6653

206-526-4543 FAX

Updated 12/13/00

selling security1
SELLING SECURITY

How education and awareness differ

Awareness program objectives

Why educate employees

How to start a low cost program

traiining vs awareness
TRAIINING VS AWARENESS

TRAINING:

Provide employees with skills

To focus or shape a course of action

training vs awareness
TRAINING VS AWARENESS

Awareness should:

Provide information

Change behaviors

Provide a reminder

AWARENESS IS HOW WE SELL SECURITY

how do we sell security
HOW DO WE SELL SECURITY

A tool box of techniques

MARKETING!!!!

marketing language
MARKETING LANGUAGE

Credibility

Position

Image

keeping costs under control
KEEPING COSTS UNDER CONTROL

Leaner briefing costs less

Posters are free

Networking helps

keeping costs under control1
KEEPING COSTS UNDER CONTROL

Activities can be inexpensive

Walk-Aways can display the company logo

tactics and strategy
TACTICS AND STRATEGY

Most common in Advertising

Industry examples:

Nike - Just Do It

Pepsi - Its The One

7-UP - The UnCola

tactics and strategy1
TACTICS AND STRATEGY

How do we advertise?

Posters

Pens/Pencils

Films

Events

slide11

AND THE BEAT

GOES ON………….

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