Selling security
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SELLING SECURITY. Cheryl L. Wieser Regional Security Officer 206-526-6653 206-526-4543 FAX. Updated 12/13/00. SELLING SECURITY. How education and awareness differ Awareness program objectives Why educate employees How to start a low cost program. TRAIINING VS AWARENESS. TRAINING:

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SELLING SECURITY

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Selling security

SELLING SECURITY

Cheryl L. Wieser

Regional Security Officer

206-526-6653

206-526-4543 FAX

Updated 12/13/00


Selling security1

SELLING SECURITY

How education and awareness differ

Awareness program objectives

Why educate employees

How to start a low cost program


Traiining vs awareness

TRAIINING VS AWARENESS

TRAINING:

Provide employees with skills

To focus or shape a course of action


Training vs awareness

TRAINING VS AWARENESS

Awareness should:

Provide information

Change behaviors

Provide a reminder

AWARENESS IS HOW WE SELL SECURITY


How do we sell security

HOW DO WE SELL SECURITY

A tool box of techniques

MARKETING!!!!


Marketing language

MARKETING LANGUAGE

Credibility

Position

Image


Keeping costs under control

KEEPING COSTS UNDER CONTROL

Leaner briefing costs less

Posters are free

Networking helps


Keeping costs under control1

KEEPING COSTS UNDER CONTROL

Activities can be inexpensive

Walk-Aways can display the company logo


Tactics and strategy

TACTICS AND STRATEGY

Most common in Advertising

Industry examples:

Nike - Just Do It

Pepsi - Its The One

7-UP - The UnCola


Tactics and strategy1

TACTICS AND STRATEGY

How do we advertise?

Posters

Pens/Pencils

Films

Events


Selling security

AND THE BEAT

GOES ON………….


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