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INTERNATIONAL ECONOMIC FORUM DANUBE Vratsa, 10-11 June 2008 Session 4 - Priorities and Projects of International and Cross-border Cooperation Giancarlo Bertelli Vicepresident of PROMOFIRENZE - Special Agency of the Chamber of Commerce of Florence

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INTERNATIONAL ECONOMIC FORUM DANUBE

Vratsa, 10-11 June 2008

Session 4 - Priorities and Projects of International and Cross-border Cooperation Giancarlo BertelliVicepresidentof PROMOFIRENZE - SpecialAgencyof the ChamberofCommerceofFlorence


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Fewwordsto introduce Promofirenze: Servicestocompanies and Business initiatives

  • Internationalisation

  • Financing

  • Information


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Internationalisation:WhatWe Can Do

  • Through the internationalisation services, Promofirenze assists businesses with:

    • International Promotion

    • International Co-operation

    • Financial assistance services


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The foreign desks network of Promofirenze:

Mumbai, Lima, Moscow, Beijing, San Paolo, Tokyo, Casablanca, Mexico City, Buenos Aires, Abu Dhabi

Providing consultancy

and assistance services

to companies


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Our structure also can count of several direct agreements with foreign partners (Chambers, Associations, Institutions)

In this framework Promofirenze signed a co-operation agreement with the Chamber of Commerce of Vratsa with the aim of supporting the business exchange within the two areas.


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The commercial with foreign partners (Chambers, Associations, Institutions)exchangewithin Bulgaria and the restof the world:

The EU collects the 62,9% of the Bulgarian export and provides the 59,8% of the total import;

Italy is the second export market and the second importer in absolute, after Germany;

Italy is effective in terms of direct investments in Bulgaria: 2 billions €, expected to grow to 4 billions with the accession of ENEL.



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The Tuscan economy main figures: Bulgaria:

  • The Tuscan GDP corresponds to the 6,80% of the italian one;

  • Tuscany is really open to the international markets: Tuscan exports are 7.5% higher then the other Regions average

  • Fashion and metal working sectors produce the higher turnover, but also other sectors, like jewelry and agrofood are important

  • The Fashion cluster employs the 9,6% of the Tuscan working force (Italian sector’s average 3,6%);

  • Important also to mention the turistic and commercial sector: 23.1% of the Region’s turnover

  • Other sectors: Mechanical industry, furniture, chemical, pharmaceutical, leather, shoes.

  • Total Tuscan registered companies: 413.922 mostly SMEs


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The Business exchange with Bulgaria. Comparison of italy, Tuscany and Florence by sectors:

Source: Infocamere


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Market opportunities between Bulgaria and Italy Tuscany and Florence by sectors:

Following the market’s figures the main investment could be in the building and construction sector

REASONS: Annual growth factor of 6-10%, growing banking allowance or companies, big infrastructures projects (EU and BERS financing)

Opportunities for Italian building material products (+20% in 2006 tiles and metal structures for building)


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Market opportunities between Bulgaria and Italy /2 Tuscany and Florence by sectors:

Other interesting opportunities in the

Automotive sector and spare parts sector(+50% from 2003 to 2007)

Agrofood sector(34 millions € in 2006 and +31% on the 2005)

Fashion and clothing sector(growing in parallel with the Bulgarian pro capita income)

Those are the key sectors for the Florentine and Tuscan economy.


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THE AGREEMENT WITH THE CHAMBER OF COMMERCE OF VRATSA: Tuscany and Florence by sectors:

Target: supporting Italian companies in their efforts towards commercial and industrial penetration in Bulgaria

  • Kind of operations:

  • internationalisation services

  • assistance to financial instruments


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THE AGREEMENT WITH THE CHAMBER OF COMMERCE OF VRATSA: Tuscany and Florence by sectors:

  • Procedure:

  • Pre-analysis of Italian company by Promofirenze and by Chamber of Commerce of Vratsa

  • Setting up of operational plan

  • providing of service

  • follow up activity


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Thank you for your attention! Tuscany and Florence by sectors:

We’re at your disposal for any question


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